McDonalds started in 1955 and has been growing its company over the decades. The company’s advertising has adjusted to maintain their appeal to the ever changing generations, from the 1960’s slogan; “McDonald’s is your kind of place”, to the more popular “I'm lovin’ it” slogan that began in the early 2000’s and is still currently present throughout many McDonald's commercials. The McDonalds empire has utilized almost every form of rhetoric possible to keep up with the changes in society. McDonald’s used the rhetoric form of Ethos and Pathos in their advertising by creating the famous Ronald McDonald which showed a friendly and happy environment that is now associated with their establishment. Shortly after the year 2000, McDonald's phased
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In the 1960’s McDonald's main goal was to show the happiness and the mix of emotions the food brings you. Though they have kept that feel of emotions in their advertisements, they changed they way they force those emotion on you in present day advertising. Rather than showing everyday people and kids with the traditional McDonald’s hamburger and fries, they put the diverse food options they offer on display against bare backgrounds so the emotions brought to a person can be interpreted differently by each individual that comes across the commercial. These uses of rhetoric are both forms of ethos. They go from making the everyday people look trustworthy, to relying on common ground of hunger.
The rhetoric used in Mcdonald’s advertising has changed and will continue to change. It changes based on the generations and what is going on in society at that point in time. In this instance, McDonald’s began their advertising campaign focusing on burgers and fries. With the explosion of health conscious ways of thinking, they too have had to deviate their marketing strategies to maintain satisfied customers and their financial
In the 1960’s McDonald's main goal was to show the happiness and the mix of emotions the food brings you. Though they have kept that feel of emotions in their advertisements, they changed they way they force those emotion on you in present day advertising. Rather than showing everyday people and kids with the traditional McDonald’s hamburger and fries, they put the diverse food options they offer on display against bare backgrounds so the emotions brought to a person can be interpreted differently by each individual that comes across the commercial. These uses of rhetoric are both forms of ethos. They go from making the everyday people look trustworthy, to relying on common ground of hunger.
The rhetoric used in Mcdonald’s advertising has changed and will continue to change. It changes based on the generations and what is going on in society at that point in time. In this instance, McDonald’s began their advertising campaign focusing on burgers and fries. With the explosion of health conscious ways of thinking, they too have had to deviate their marketing strategies to maintain satisfied customers and their financial