BSBMKG408B Conduct market research
Part A: Conduct and report on initial research
General information on the fitness industry and fitness industry trends, including the sources you have used to find this information.
Fitness industry general information:
• low level of industry staffs’ wages and salaries;
• lack of a career future – people think this workforce have limited experiences, requires additional ‘people skill’ and do not need higher qualification level;
• unreasonable working hours (e.g. early starting, late finishing, weekend shifts and split hours - compared to the images from the local media and stereotypes);
• very limited full time employment status offered;
• a huge gap of expectation and perceptions compared to actual job …show more content…
This report provides information and summary about available working hour, levels of the required professional qualification, trainer job role and expectation, fitness industry staffs’ remunerations and career planning opportunity, supplies of training graduate, demands for service related with the populations.
• Other research projects: Australian gym market to reach saturation within five years (http://www.ausleisure.com.au/news/australian-gym-market-to-reach-saturation-within-five-years/#sthash.wOen6a27.dpuf). This article provides the insight of consumers are becoming more aware of the effectiveness and benefit of physical activities. They are more conscious about their health awareness and obesity level which will therefore increase the amount of further gym membership. Many customers of their expensive full service gym membership for more affordable 24-7 gym membership has decreased the industry's revenue growth potentials. Further growth rate has occurred through the expansions of more affordable gyms, which offset the discretionary spending declines during the economic …show more content…
Massage therapists need to acquire the required certificates to perform this task.
Information on promotional opportunities.
• Advertisements: the company can use the traditional advertisement tools and methods to inform current and potential customers about their products and services such as using TV and radio stations. It should be advertised during the busy hours.
• Client functions: the company should encourage its current customers to recommend its products and services to their friends and family members. This is the most effective way in terms of saving time and advertisement costs while can gain the expected new customers.
• Employee functions: the company can also use this current staffs to promote and refer the products and services to their friends and family members. Commissions or bonus can be applied to attract employees to further recommendations.
• Media announcements: the company can use the local media, TV channels, newspapers or articles to promote its products and services offered to the
Part A: Conduct and report on initial research
General information on the fitness industry and fitness industry trends, including the sources you have used to find this information.
Fitness industry general information:
• low level of industry staffs’ wages and salaries;
• lack of a career future – people think this workforce have limited experiences, requires additional ‘people skill’ and do not need higher qualification level;
• unreasonable working hours (e.g. early starting, late finishing, weekend shifts and split hours - compared to the images from the local media and stereotypes);
• very limited full time employment status offered;
• a huge gap of expectation and perceptions compared to actual job …show more content…
This report provides information and summary about available working hour, levels of the required professional qualification, trainer job role and expectation, fitness industry staffs’ remunerations and career planning opportunity, supplies of training graduate, demands for service related with the populations.
• Other research projects: Australian gym market to reach saturation within five years (http://www.ausleisure.com.au/news/australian-gym-market-to-reach-saturation-within-five-years/#sthash.wOen6a27.dpuf). This article provides the insight of consumers are becoming more aware of the effectiveness and benefit of physical activities. They are more conscious about their health awareness and obesity level which will therefore increase the amount of further gym membership. Many customers of their expensive full service gym membership for more affordable 24-7 gym membership has decreased the industry's revenue growth potentials. Further growth rate has occurred through the expansions of more affordable gyms, which offset the discretionary spending declines during the economic …show more content…
Massage therapists need to acquire the required certificates to perform this task.
Information on promotional opportunities.
• Advertisements: the company can use the traditional advertisement tools and methods to inform current and potential customers about their products and services such as using TV and radio stations. It should be advertised during the busy hours.
• Client functions: the company should encourage its current customers to recommend its products and services to their friends and family members. This is the most effective way in terms of saving time and advertisement costs while can gain the expected new customers.
• Employee functions: the company can also use this current staffs to promote and refer the products and services to their friends and family members. Commissions or bonus can be applied to attract employees to further recommendations.
• Media announcements: the company can use the local media, TV channels, newspapers or articles to promote its products and services offered to the