Mcdonalds Marketing Mix

CHAPTER FOUR

FINDINGS AND RESULTS

4.0 FINDINGS AND RESULTS
4.1 Profile of the Respondent
TYPE
Frequency Percent Valid Percent Cumulative Percent
Valid 99 22 7.9 7.9 7.9 clothing 6 2.2 2.2 10.1 food 4 1.4 1.4 11.5 Food 3 1.1 1.1 12.6 FoodService 12 4.3 4.3 16.9 Kontraktor 8 2.9 2.9 19.8 retail 13 4.7 4.7 24.5 Retail 9 3.2 3.2 27.7 service 55 19.8 19.8 47.5 Service 128 46.0 46.0 93.5 ServiceFood 3 1.1 1.1 94.6 Serviceonline 6 2.2 2.2 96.8 SportService 5 1.8 1.8 98.6 TaylorEvent 4 1.4 1.4 100.0 Total 278 100.0 100.0

BAGE Frequency Percent Valid Percent Cumulative Percent
Valid LESS 1 YR 47 16.9 19.9 19.9 2-3 YR 50 18.0 21.2 41.1 4-5 YR 76 27.3 32.2 73.3 6-7 YR 9 3.2 3.8 77.1 >7 YR 54 19.4 22.9 100.0 Total 236 84.9 100.0
Missing 99 …show more content…
Missing 99 42 15.1
Total 278 100.0

REGBB Frequency Percent Valid Percent Cumulative Percent
Valid sole proprietorship 153 55.0 78.5 78.5 partnership 29 10.4 14.9 93.3 Company act 13 4.7 6.7 100.0 Total 195 70.1 100.0
Missing 99 83 29.9
Total 278