Promotion is the idea of making people aware, drawing their attention and encourage them to buy the product, in preference over others. McDonalds uses several methods on giving promotions. One of the methods used by McDonalds is by advertising. They advertised in televisions, online, in the cinema, newspapers, magazines, radios, and posters. Other methods include loyalty schemes, telemarketing, sales promotions, point of sale display, demonstrations, merchandising, direct mail, exhibitions, seminars, door drops, etc. The cleverness in marketing communications is to build up a campaign which utilizes a few of these strategies as a part of a way that gives the best results. For instance, Television advertisements makes individuals to be aware
