Eric Schlosser, the author of Fast Food Nation, used techniques of persuasion through ethos, pathos, and logos and they help him become credible when it comes to uncovering the dark sides of the fast food industry. Schlosser’s audience are the people who eat at fast food establishments and who buy their products without knowing what it takes to serve it. By analyzing the book we can see how the author’s use of rhetoric analysis supports his argument. It not only benefited his purpose, but it also helped the reader understand it and take a stance on his argument. Pathos is an appeal to emotion and is a way of convincing an audience of an argument by creating an emotional response.…
Food, Inc., a documentary by Robert Kenner, informs the American people in the food industry’s malevolent side. It uses compelling images, such as chickens being brought up in small spaces, and incorporates stories of farmers, government officials and victims of the food industry. Food, Inc. exposes the food industry and the audience realizes wealth has become more of a priority than safety. But, the end of the film invokes a sense of hope when the show reveals how the audience can make a difference. Food Inc. uses rhetorical strategies to build a warning to consumers about the somber side within the food industry.…
when she is told that Funtown is closed to colored children, and see the depressing clouds of inferiority begin to form in her little mental sky, and see her distort her little personality by unconsciously developing a bitterness toward white people(265) King is simply putting segregation in the eyes of a child and showing the audience how it’s tearing the younger generation apart by teaching them how to hate those who are different from them. Through this scene the audience feels the complication and shame the father feels for his innocent daughter suffering consequences she has no right to receiving for just being herself. King goes into more depth of the struggle of being black by writing “When you take a cross country drive and find it…
“A man who has given away a small fortune, forsaken a loving family, abandoned his car, watch, and map, and burned the last of his money before traipsing off into the wilderness” (71). The national best selling book, “Into the Wild” written by Jon Krakauer tells the story about a man name Chris McCandless. The story takes place in 1990’s and tells the adventures of the a man who changes his name to Alex Supertramp. The story tells the readers of the book:all the different people he met on his journey, where he want and how he died. As the author writees about Chris’s life and his connections with the story he includes many different types of writting styles including rhetoricstragides.…
Dunkin Donuts It started with Dunkin Donut, an organization that Rachel Doucet worked for, and she said, “It really is a circus at times”. I interviewed Rachel Doucet who happens to works at Dunkin Donuts and I will do a critical analysis on the metaphors that she mentioned about Dunkin Donuts as an organization. It is based on a fast-food industry as an organization and how the people work as well interact in the workforce. I did a fifteen minutes interview and analyzed on the metaphors Rachel described about Dunkin Donuts. My reaction to the metaphors Rachel described was a bit shocking because I did not expect Dunkin Donuts to be crazier than I realize.…
This ad specifically is geared towards an audience of younger girls, and the speaker is the 2011 girl’s scouts association. The purpose of the ad is to recruit these young girls, preferably the ones who are not being as proactive as they’d like, into this girl’s scouts association. The ad uses a variety of rhetorical appeals in order to capture the reader’s attention and provide an effective argument as to why one should join such an organization. The author appeals to logos by making the biggest picture, the one of the unproductive girls, hold the attention of a wide audience (as everyone can relate to boredom). The following pictures below it then offers a mean of “correcting” such a boredom, displaying the activities the girls would pursue…
The article “Miscalculation on Visas Disrupts Lives of Highly Skilled Immigrants” (2015), by Julia Preston, states the State Department and Homeland Security allowed the department to give anticipating immigrants news of them being able to take the next step to obtain a green card. The author provides background information about the situation, along with reasons as to why the incident occurred, and its impact on immigrants. Preston attempts to inform about the episode and provide an explanation to the immigrants involved, through the use of rhetorical appeals. Preston establishes ethos before the article starts, as she is a reporter of a reputable newspaper, which gives her credibility. She starts off her article powerfully by providing context for those who are unaware of the situation; in the beginning of September, the State Department told thousands of highly skilled legal immigrants that they “would be able to advance early to the next step: filing a formal application.”…
President Barack Obama’s actions have been questioned since the day he took the oath of office. These three articles address the constitutional limitations to his actions on immigration. Each article produces an individual view to the subject, including different tones and opinions, while maintaining objectivity and using rhetoric to convey their ideas. With this specific language, the authors are able to portray their view on the president’s plan in such a way that draws the reader in and allows them to understand different points of view and beliefs on President Obama’s congressional actions. The first article “The Constitutional Authority for Executive Orders on Immigration Is Clear” by Eric Posner sets a clear attack towards opposing…
President, I commend you on these matters, and I am not asking for retribution on this matter. I am asking for further, and harsher enforcement on these matters. Don’t be afraid to get tougher, the statistics show it can only get better from here. Should it not boggle the mind that citizens in the USA want rights for someone who we know nothing about, and could possibly hut us. Imagine the Kate Stinley case happening to hundreds of children nationwide.…
Three Cups of Fiction: The Unethical Use of the Three Modes of Persuasion Journalism is a powerful outlet in that every statement has its consequences. Greg Mortenson and David Oliver Relin prove this by suffering greatly (theres negative consequences) from their untruthful “journalism”. These authors dishonestly used rhetoric to persuade their readers of an uplifting story about a man’s humanitarian mission in Pakistan to public as nonfiction, which brought him enormous success and Mortensen public attention. However, it has been revealed by the journalist Jon Krakauer in his publication Three Cups of Deceit, that the book Mortenson and Relin conceived is just a “compelling creation myth” (Krakauer 6).…
Can McDonalds’s be considered one of the most popular restaurants in the world? One might say this is true because of how they promote their business. In many commercials such as “Grandmother vs. Granddaughter,” “New Dad,” and “Jordan vs. Bird”, McDonald’s uses rhetorical methods to appeal to their audience. On account of their audiences being everyday consumers who are exposed to high technology, McDonald’s can display their advertisements in easy-to-reach environments such as social media. Throughout the whole process, McDonald’s creates an image of their business they want consumers to see in order to promote their…
Art is a communication medium upon which people express their ideas and where human relate with issues that they experience in the contemporary world. A modern dimension of art in the presents the subject of advertisement and how companies are using artistic devices stylistically to pass the message to the target audience and convince them into buying a product or service. An example of a firm that has perfected its art in convincing the reader to consider the facility is McDonalds through the use different forms of appeal. Some of the key techniques used are covered in Wayne C. Booth’s writing, the Rhetorical Stance that overall has enabled the use of rhetoric as a criterion for making the purchase decision. The advert by McDonalds featuring a group of people having a meal in an open space makes use of appeal in convincing the reader is thus successful at manipulating the target group in making the buying decision.…
For example, TV advertising makes people aware of a food and advertising in the press provides more details. This can be promoted through in-store promotions, trying to get people to the product and a collector of promotional materials to encourage them to continue buying the item. It is imperative that incoming messages support each other and not to confuse the customer. A complete understanding of what is the brand, is the key to a unified message. The goal of most marketing communications is to move the audience to a certain type of action.…
The popular fast food chain, McDonald’s, tends to carry a negative connotation to many people, but Eric Schlosser’s Fast Food Nation addresses how fast food has been “a revolutionary force in American life” (3). “Vintage McDonald's,” “New Dad,” “Grandmother and Granddaughter,” “Cha-Cha Slide,” and “Spiderman” are all examples of commercials that McDonald’s uses to show situations that are contradictory to the negative opinions of many. In the commercials McDonald’s wants to show families that they are their “trusted friend” (3). McDonald's accomplishes the “trusted friend” role with the use of ethos, pathos, and logos.…
Who doesn’t like Kentucky Fried Chicken? "it 's finger lickin ' good!" 1. This statement came from Colonel Sanders the founder of KFC and this statement was said on a 1963 TV show "What 's my line," and yes he was a real man. 2. The slogan is proven by the 10 million people that eat at KFC each day worldwide.…