Optimum Nutrition Brand Analysis

Companies have the opportunity to promote their brand strategies to the general public. The general consumers can associate with certain brands that captivate them. I never cared about the way products were displayed because I was content with having any product. Eventually, I reached an age where I developed a critical thought process for my future purchases. There had to be products that had value, reliability, and honor in their history. Similarly, Optimum Nutrition has their signature line of products that are displayed with a high standard. Their product 100% whey protein is their Gold Standard that is used by several bodybuilders. Their products are considered to be the standard because it actually delivers 100% protein. The protein tub itself has a cylinder shaped figure and the word Whey in its front side. It definitely stands out in size and can easily be seen in a room. Optimum Nutrition is also known for being available at most major retailers such as Target, GNC, …show more content…
The brand can be seen as effective and consistent since their website and advertisements have similar messages for their consumers. Also, the premium feel with their products is found with the slogans they utilized. Their signature product 100% whey protein is sold as a luxury brand that will deliver expectations of the consumers. However, their website does feature female athletes, but there doesn’t seem to be as many products that are specifically for women. Having more products for women specifically would be more beneficial for their consumers. Moreover, their products, such as 100% whey protein, are considered to be universal for all individuals. Delivering the message that their products are for most active consumers would be simpler for the general public. Optimum Nutrition did a phenomenal job in portraying their beliefs, products, and goals to the