Business Analysis: Lululemon Athletica

One of the pivotal characteristics of a strong brand presence is the ability of the company to concoct an on-going and consistent marketing plan that builds credibility and trustworthiness of the company throughout all exchanges in the process (Luxton, Reid & Mavondo, 2015). The leading challenge for numerous companies is ensuring that the interactions with their customers portray a consistent message across multiple channels (Pophal, 2015). Lululemon Athletica, although not without its issues, has done an excellent job at providing a consistent message throughout its various marketing channels.
Lululemon keeps the focus of an active lifestyle at the forefront of its campaigns from the design of their webpage to the appearance of their emails