Belviq.com gives information about their participation in numerous amounts of clinical trials that have etched out the concerns around this drug. The most significant of these trials are conducted by D. Wong, K. Sullivan, and G. Heap, accredited researchers in health wellness, where through countless trials conducted in the last five years. These researchers have developed numerous drugs that aid in health wellness, Belviq is at the top of the list. Belviq’s drug has flourished into one of the most effective weight loss drugs with the least amount of harm. This is depicted in their writing, “The Pharmaceutical Market for Obesity.” This piece of writing depicts the groundwork of countless drugs going through the market but only few showing promising results. Belviq not only showed promise, but also results, for the writing gave insight into the progress Belviq was making and the lives it was changing. In June 2012 the FDA (Federal Drug Administration) approved this drug, giving Belviq a backing from the government which resulted in a wide spread of credibility. Even though the drug has been tested a numerous amount of times and now are approved by the FDA, they are not claiming that this is a perfect drug because drawbacks exist. There are negatives surrounding this drug but Belviq are completely honest with them and the site has warnings for these few …show more content…
They have gained the support of scientists attesting their product as well as the FDA. Not only have they shown their wide spread of credibility, but have given why it is important during this time period. This gives way to the fear of what comes with obesity and empowers the imagery displayed on the site. The emotional appeal lies with the image that depicts a woman who is trying to lose weight which is relatable to the customer. This creates a connection to the customer and makes a healthy lifestyle seem not out of reach. Belviq primarily gets their customers to order their product by the irrefutable facts. These facts give the customer assurance in the product and do not make Belviq look tender on their standpoints on what they wish to achieve, which is a healthy lifestyle for all their customers. Altogether these strategies used by Belviq are effective in persuading customers to order their product. This not only aids Belviq but every customer who decides to make a change to their overall