Living in a world full of super models and celebrities would make it difficult for anyone to find happiness in a body that is overweight. Weight loss is a fiery topic in society regardless of age or gender. Manufacturers know just what to tell the advertising department to ensure the effectiveness of the product being sold. Weight loss products are in surplus, "Xenedrine", "Nutrisystem" and "Six Star Whey Protein" have advertisements that each in their own way appeal to a different variety of people. By utilizing sex appeal, before and after photographs and endorsements by trusted retailers consumers are immediately draw in to an advertisement.
Behind every product is an advertisement team that knows exactly what to do to draw consumers in. …show more content…
By enlarging and bolding the text in the advertisement it makes it easier for the reader to learn about the product without having to read a novel. "Nutrisystem" correctly states, "because a picture is worth 1000 words...", this statement draws the reader back to the reality of the photograph used to sell the ad. It continues in smaller text to write a quote from the women in the picture that reaffirms this is not just a paid actress but a real user of the product, making her relatable to those truly struggling with a weight problem. Since women were granted equal rights being a women with a strong will is a character trait many women strive for. "Six Star Whey Protein" uses the statement, "for muscles as strong as your will" to encourage women that muscles can be achieved if you have the willpower to work hard for it. "Xenedrine" applies not only large bold capitalized text but color as well to the text "Xenedrine = REAL WEIGHT LOSS RESULTS!". This is a bold statement guaranteed to make a skeptical reader convinced that the product truly works. Having statements in smaller text with added quotes are used to continue to appeal to a potential customer, now that the photograph and bold text has grabbed the eye of the
Behind every product is an advertisement team that knows exactly what to do to draw consumers in. …show more content…
By enlarging and bolding the text in the advertisement it makes it easier for the reader to learn about the product without having to read a novel. "Nutrisystem" correctly states, "because a picture is worth 1000 words...", this statement draws the reader back to the reality of the photograph used to sell the ad. It continues in smaller text to write a quote from the women in the picture that reaffirms this is not just a paid actress but a real user of the product, making her relatable to those truly struggling with a weight problem. Since women were granted equal rights being a women with a strong will is a character trait many women strive for. "Six Star Whey Protein" uses the statement, "for muscles as strong as your will" to encourage women that muscles can be achieved if you have the willpower to work hard for it. "Xenedrine" applies not only large bold capitalized text but color as well to the text "Xenedrine = REAL WEIGHT LOSS RESULTS!". This is a bold statement guaranteed to make a skeptical reader convinced that the product truly works. Having statements in smaller text with added quotes are used to continue to appeal to a potential customer, now that the photograph and bold text has grabbed the eye of the