Value proposition
We deliver a cheap great tasting sweetener that gives the customer a good deal.
Solving the problem of needing a drink when you're on the go for the day.
We will be selling these individually and also in 6 packs.
We are satisfying a large market of customers.
Channels
We want to reach them through the channels of drinks.
By reaching them now we are reaching out to manufacture and showing them the prototype and the variety of what needs to be created.
The channels for …show more content…
We will be selling also to gas stations as our retailer. We will sell them the tops around the scale of our guidelines. Another main retailer we will shoot for is places like wal mart.
Our distribution channels run through local gas stations to start with and hopefully we will boom from there. Also obviously our protein top product will be for sell at gnc and walgreens. Customer relations will vary but start hearing about the product and using it. We will be using a run and physical activities as a part of ProTops.
Customer …show more content…
A more important relationship will be the heavy lifters and the crossfitters getting their amount of protein for the day with our product. Some segments we will maintain will be the deals and packages we would offer with our get fit plan. I want the customer to feel happy around the product like whenever the name is brought up they either have the natural feeling to go buy more or something along the lines of that. The name Protops is generic and can be said over and over and sounds reliable. That's what we were looking for from the start
Key resources
One of our key resources will be the bond between us and the retailer. We will come up with a certain guide and plan that will give them a certain percentage but we will ask that the money for the product will be paid before the product is sold. I want maverick to be a partner with us along with some gas stations also. We don't want to have to rely on much people to get our product without worry. We will maintain and grow relationships with gas stations. We will have to depend on manufacturers for our product which i don't find too attractive because i want all aspect of my company controlled by me
Key