Lincoln Motor Company Analysis

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Lincoln Motor Company. ""Bull" Matthew McConaughey and the MKC: Official Commercial." YouTube. YouTube, 4 Sept. 2014. Web. 11 Oct. 2015. This commercial starts with a view of a bull standing in the middle of the road in a dessert area. Then the camera cuts to a shot of Mathew McConaughey sitting inside of a Lincoln MKC saying, “That’s a big bull.” Throughout the commercial McConaughey continues to narrate as the camera moves showing the entire vehicle. He then says “1800 pounds of do whatever the heck I want.” This commercial is comparing this large bull to the car that they are advertising. As McConaughey continues to speak and then puts his car in reverse and then goes the opposite direction. As the car is driving away the Lincoln symbol pops up, then followed by …show more content…
Hardy, and Allan F. Williams. "Content Analysis of Television Advertising for Cars and Minivans: 1983–1998." Accident Analysis & Prevention 35.6 (2003): 825-31. Web. 14 Oct. 2015.

Lincoln Motor Company. ""Diner" Matthew McConaughey and the Lincoln MKZ: Extended." YouTube. YouTube, 28 Dec. 2014. Web. 14 Oct. 2015. This Commercial begins with Matthew McCounghey sitting inside a small café sipping what seems to be a cup of coffee. The image then pans to a view of the 2015 Lincoln MKZ outside in the rain.
Tan, Yue, Ping Shaw, Hong Cheng, and Kwangmi Ko Kim. "The Construction of Masculinity: A Cross-Cultural Analysis of Men’s Lifestyle Magazine Advertisements." Sex Roles 69.5-6 (2013): 237-49. Academic Search Complete [EBSCO]. Web. 14 Oct. 2015. This article describes a study that evaluates advertisements and the role of masculinity in men’s magazines worldwide. The study analyzed 636 ads from the three most popular men’s lifestyle magazines in Taiwan, China, and the United States. They examined the representation of masculinity in their advertisements from the year 2008 to 2010. The study concluded that men from all three countries were seen as “refined and

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