KFC Commercial Analysis

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Kentucky Fried Chicken is a fast food restaurant originated in 1952, is the world’s second largest restaurant chain. There are more than 17,000 KFC outlets in more than 115 countries and territories around the world (KCF, 2013). Colonel Sanders was the spokesman for KFC until his death in 1980 after his death; they had an actor portray the Colonel for the KCF commercials. In 1998 KFC created an animated version of the Colonel and it continued until 2001 in the United States. KCF has created different ad campaigns introducing new tasty products. The most recent ad campaign is to promote their new boneless chicken menu item. KCF commercial “I think I ate the bones.” One of the commercials is three co-workers having lunch at KFC, and one is freaking …show more content…
According to Yahoo Small Business Advisor, consumers responded differently to the commercial, some disgusted, funny and others indifferent. KFC as a whole is known for their chicken with bone and adding a new product with a tagline “I think I ate the bones,” is compromising the other product success. KFC commercial is not focusing on advertising the boneless chicken, because most of the commercial there is a scary reaction of the person thinking he or she ate the bones, until the end of the commercial is when the viewer understands that there is no bones on the chicken. KFC wanted to create a catchy phrase like Wendy’s old and trendy slogan, “Where’s the beef?” Wendy’s phrase is catchy and relevant to their product, because is showing how in Wendy’s there is real …show more content…
The objective is to create an ad that show how “delicious and tasty is the new boneless chicken.” In addition to the other commercials, KFC can create a new commercial with a family gathering on the table eating KFC chicken, and their family dog is eagerly waiting for the kids to throw him the bones from the chicken. The puppy sad eyes look at the boy and the boy says, “Sorry Rex, is KFC boneless chicken!” The commercial would end with the family enjoying boneless chicken and the dog lying next to the dinner table. The commercial can really show how a family would enjoy a new menu item, the chicken it remains original recipe, but with no bones. The previous commercials can change the dialog, instead of saying, “I ate the bones,” it can admire the new menu item and say, “Mmmm, KFC boneless chicken.”
Mass media advertising can be very effective because it can target a large-scale audience. The purpose of advertising is to promote the new menu item and to cultivate a long-term demand (Thomas Clayton O’Guinn, Allen, Semenik, & Scheinbaum, 2015). The hashtag can be #KFCBonelesschicken, it can create a trend on social media. By consumers entering hash tag #KFCBonelesschicken, is promoting the restaurant and the menu item, versus #Iatethebones that is really not promoting the restaurant, is just a

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