Drunk Driving Ads

Drinking and driving has been a topic of concern for several of years, resulting in numerous fatalities and accidents. With that, there has been multiple campaigns spreading awareness in hope to reduce the rising issue, however, these advertisements have become virtually ineffective. Each advertisement has become repetitive and unfortunately the redundancy has caused the audience to lose site of the bigger picture. You will never fail to see a drunk driving advertisement result in the someones death, and relay the same over used slogan. That was until Fiat launched their campaign to join the movement and try to persuade those to not drink and drive, using a creative way to share their message. Within these advertisements, Fiat tries to evoke …show more content…
They work extremely hard to relay their message in hope of making a difference in society and saving someones life. Unfortunately, there is only so much these organizations/companies can do as it is difficult to find new and creative ways to share their message. Luckily, this is where Fiat is able to step in and join the movement, allowing for the second persuasion technique to come into play, ethos — the creditability of the speaker. Fiat is a truth worthy car brand that has been around for several years, manufacturing and selling hundreds of thousands of cars. It is unusual to see a car company step forward and launch a variety of advertisements fighting against drunk driving, and this is what makes their campaign in particular so effective. Fiat shows that they value the safety of not only their customers, but for everyone in society. Therefore, this creates not only a positive message, but a creditable and reliable company to look up too. Their unique and powerful way of spreading their message has given a well needed, and different perspective on the issue as it has sparked the audiences attention …show more content…
The answer is simple, to provide a different perspective, one through a different meaning, leaving an everlasting impact that we, the audience do not forget. Not only did Fiat create a campaign that was powerful and creative, but they managed to also convey a deeper message behind drunk driving and develop a creditable reputation. Lastly, through their use of unique and creative advertisements, Fiat is able to deliver an effective way to make the bigger picture clearer, and once again make the topic of drinking and driving more relevant in today’s