Peyton Manning Advertising

A future hall of fame quarterback trying chips in a supermarket sounds like a decent idea for a Tostitos commercial. This is actually advertising Nationwide Insurance. While this advertisement might entertain the viewer and get the Nationwide jingle stuck in their head, this advertisement for Nationwide is unlikely to be effective because, it doesn’t mention car insurance, and because Peyton Manning doesn’t give any credibility to this advertisement.
This advertisement goes through a day in the life of Peyton Manning and doesn’t mention once that this advertisement is for car insurance. At one point in the advertisement, Peyton appears to be having car problems and they didn’t take advantage of this opportunity to promote their insurance by saying something like; “I wish I had help at a time like this, like I would if I had Nationwide Insurance.” instead, they just had him say, “Never been this lost in …show more content…
While all of these factors make Manning more recognizable to most Americans, it does not help this advertisement persuade viewers to purchase Nationwide insurance. Typically, athletes endorse products that have to do with exercise. For example, Kobe Bryant endorses Nike. Most athletic companies do this because it adds credibility to their advertisement. It makes the viewer think, “If Kobe Bryant uses Nike products and he is one of the greatest basketball players, then if I use Nike products I could also be one of the greatest basketball players”. Unlike Kobe Bryant with athletic gear, Peyton Manning has no expertise with car insurance. If anything, Peyton Manning takes away from the credibility of this ad because, in this commercial he presents himself as an unintelligent jock that doesn’t know anything about car