Cosworth

Lincoln Motor Company. ""Bull" Matthew McConaughey and the MKC: Official Commercial." YouTube. YouTube, 4 Sept. 2014. Web. 11 Oct. 2015. This commercial starts with a view of a bull standing in the middle of the road in a dessert area. Then the camera cuts to a shot of Mathew McConaughey sitting inside of a Lincoln MKC saying, “That’s a big bull.” Throughout the commercial McConaughey continues to narrate as the camera moves showing the entire vehicle. He then says “1800 pounds of do whatever the heck I want.” This commercial is comparing this large bull to the car that they are advertising. As McConaughey continues to speak and then puts his car in reverse and then goes the opposite direction. As the car is driving away the Lincoln symbol pops up, then followed by the words, “The First-Ever Lincoln MKC.” Then as those words fade away the words “Live in Your Moment” appear with a #INTHEMOMENT at the bottom of the screen. This is trying to appeal to people through social media, wanting them to stay involved with the company. Lincoln uses this analogy to compare their car to a strong and built bull. For this brand, the target audience is mostly upper class working men. This commercial like many others by Lincoln use an extremely successful and famous actor, Matthew McConaughey, to sell their product. This commercial is biased to Lincoln because Lincoln is the company that produced the advertisement saying that their cars can compete with a bull. This is an appeal to ethos…

Their competitor’s embraced new developments in aerodynamics and the use of composite materials emerged from the UK’s motorsport valley, an area west, north and south of England where major British F1 teams were located. Ferrari chose to manufacture their engines and chasis personally, unlike their competitors, who bought their engines from specialist suppliers like Cosworth, Renault, Honda and Porsche and focused their expertise on the design and developments of the chassis. To perfect their…