In the Mercedes Benz super bowl commercial, the devil is trying to get a man sell his soul for a car and “everything that goes along with it,” which in this case is a lavish, famous, and popular lifestyle that most people would dream of. Mercedes Benz uses these images to portray the life of a celebrity and persuade the audience into buying one of their cars. Examples of how Mercedez Benz relates well to their target audience, which would be a twenty five to thirty year old male, is in their choice of the main character. The main character seems like an ordinary guy, not particularly handsome, scrawny, and very relatable which makes it easier for the audience to watch. The use of Usher in the commercial is also persuasive because his persona
