Rhetorical Analysis Of The Cadillac's ELR Coupe 2014 Commercial

933 Words 4 Pages
The Cadillac's ELR Coupe 2014 Commercial embodies the perfect American dream. It starts off with an American man gazing out over his pool right before delivering a thesis on the American Dream. He is playing the role of a self-made man who walks around his two- story modern house and displays his wealth while promoting his version of the American work ethic that made all his wealth possible. In the beginning of the video, the gentleman is dressed in a polo shirt and khaki shorts, but later changes into a fitted suit for what it seems like to be heading off to work. The man’s family is also introduced which represents that he can provide a good life for them. This advertisement displays a group that represents the upper-middle class or white-collared …show more content…
This can pertain to building a foundation with the family, prioritizing the needs of a family member, and influencing an individual. While the gentleman walks around and reveals as to why Americans are so different from other countries, his family is shown reaping the benefits that he has accomplished. This commercial reflects that he is also setting a foundation for his family of raising his children with the mindset that hard work and believing will lead to a successful …show more content…
It compares Americans to other countries in terms of Americans loving materials thing whereas other countries aren’t as materialistic; and more into culture. As for Americans, materialistic items make them happy, they enjoy having them, and working hard for them makes it an even more reason to feel that they do deserve these things. This commercial reflects that Americans like to pursue dreams, ambitions, and goals. During one part of the commercial he explains about going to the moon. “Were we nuts when we pointed to the moon? That’s right. We went up there. You know what we got? Bored. So we left. Got a car up there, left the keys in it. Do you know why? Because we’re the only ones going back up there. That’s why.” Americans go above and beyond when it comes to innovation. The strategy of this commercial is to advertise the fact that the concept of achievement is accomplished through hard work, luck, and believing that anything is

Related Documents