Stereotypes In The Codes Of Gender By Sut Jhally

Improved Essays
The 2009 film The Codes of Gender by Sut Jhally, shows how advertising effects the way society views these gender roles. Today, advertisements change our perception on how we believe men and women should behave. This paper will discuss how the sociological perspective has helped me to understand these gender codes, how these advertisements effect how I interact with other people and how other people interact with me.
The sociological perspective has helped me to acknowledge the gender codes and the stereotypes that are made to go along with them. Looking at this issue with a sociological perspective has not only shown me how they affect the way I view other people but also how others view me. Looking with a sociological perspective I realized
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Once I looked deeper into it with a sociological perspective I realized that I unconsciously stereo-type males and females based off of advertisements and the gender codes that go along with them. These advertisements have socialized me into thinking that a men, for example, that acts very feminine must be homosexual. As said in the textbook, “homosexuality is considered deviant, abnormal and thereby punishable” (Ravelli and Webber 2016: 227). In The Codes of Gender by Sut Jhally (2009), homosexual men in advertisements are not portrayed in the same way that straight men are. I know it is wrong to make these stereo types and even though when I make the conscious decision to think about it I would not make the same assumptions about people, but in some situations believing the stereo type to be true is our initial reaction. This not only applies to males but females as well. In the 2009 film The Codes of Gender by Sut Jhally we learn that in advertisements females are shown to be soft, gentle and not in control, so that men are able to be shown as strong, masculine and in control of the women. When females differ from the “norm” of how females should behave they may also be stereo-typed or looked at in a negative way by society, just because are different than the

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