Name of competitor: Chipotle
1. Their Mission is Food with Integrity, which highlights its efforts in using naturally-grown ingredients, and serves more naturally raised meat than any other restaurant chain
2. Chipotle focus on Millennial who focus on quality more than price. And also American Mexican immigrations.
Competitive methods Trends related to CM Competitive advantage Estimate of value added Key innovations in the last five years Expected future actions to enhance method Vulnerabilities to exploit
New online ordering technologies Nowadays almost all companies have the online order system. And Chipotle’s always been complained by customers. The new technology can generate a more accurate schedule that …show more content…
By using high quality food ingredient and advance cooking method to provide food for youth people who focus more on healthy. Now chipotle already have become one of the best sales fast food restaurant in America.
Competitive analysis worksheet
Name of competitor BurgerFi
1. Their Mission is “We don’t use shortcuts. Just classic American recipes created from honest ingredients and made-to-order by our smiling team. What’s more, we’re dedicated to improving every neighborhood we call home through sustainable design elements and eco-friendly practices.”
2. Primary market is the person who wants to enjoy a healthy burger, better environment and variety choice of menu.
Competitive methods Trends related to CM Competitive advantage Estimate of value added Key innovations in the last five years Expected future actions to enhance method Vulnerabilities to exploit non-traditional restaurant segment Burger Fi will open restaurant at schools, airports, and stadiums. People in those non- traditional areas where barley can see a fast food store will have more choice for their food beverages. Burgerfi can touch the business which traditional burger store snot touched. Those place focus on future market, most of youth who focus on healthy life and food. get together …show more content…
TRENDS WHICH MUST INCLUDE FUTURE FORECASTS FROM RELIABLE SOURCES
More people notice that, the food ingredient in whole food market looks reliable. The price for the food ingredient also cheap than buying at store. For example 1 pound grounded beef is $5, $7 for 6 burger buns.(3) And include cheese, vegetable and other souce.(4) The prices for a burger will no more $4.(3) And normally a burger in store will sell $4-$5 dollars,(5) and those burger always not healthy foods. Besides that, Whole food also has own healthy food store in the market that needs to be considering as a threatened as well.
DETERMINE THE IMPACTS
Whole food have 1200s stores in national wide,(7) the profit margin is 4.33% last quarter,(6) their consumers have no sensitive of price but focus on the qualities. It gives Shake shack a huge press, because they cannot exhibit their entire food ingredient to make the customer to confirm their food is good. But at whole food, the consumers clearly see the label with the quality producing