Carr offers his insights on Chipotle’s revenue loss. This periodical was published in Fast Company in November 2016 during the crisis. He discusses various topics throughout the paper. These topics include complaints about executive salaries, Chipotle’s leadership and response to their people and food, and the E. coli bacterial outbreak. He breaks the paper up into ten different chapters. Carr uses captivating graphics and quotes from E. Coli victims and Chipotle staff to help tell the story. This paper is a detailed, overview of everything that Chipotle has been through and will continue to face in the future.
