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Summary Of Chipotle Mexican Grill

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Steve Ells is the CO-CEO, founder, and Chairman of Chipotle Mexican Grill. Ells was born September 12, 1965 in Indiana, and Graduated from the University of Colorado at Boulder with a Bachelor degree in Art history. Chipotle Mexican Grill was founded July 13, 1993. The vision and mission of Chipotle is "to change the way people think about and eat fast food...finding and sourcing the very best ingredients raised with respect for the animals, the environment and the farmers." Overall, Chipotle success comes from the use of classic cooking, distinctive food design, and fresh ingredients.
Issue:
Would Chipotle be the same without the "Fast-Casual" method and capital resources of McDonald's?
Analysis:
No, because the "Fast-casual" method

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