Essay On Chipotle

In Julie Jargon and Jesse Newman’s article, “Fresh Ingredients Came Back to Haunt Chipotle”, the authors discuss how Chipotle is phasing their way out of a major decline in their company. Chipotle is a chain currently suffering due to heath safety issues, and because of this, their sales have dramatically fallen. Chipotle was once a leading company as the article notes: “Steve Ellis built Chipotle Mexican Grill Inc. into a restaurant-industry leader by playing offense, brashly touting fresher and more virtuous food than competitors. His company boasted of ‘food with integrity’ and ridiculed rivals for using artificial ingredients” (Jargon, Jessie B6). Chipotle once proudly stressed utilizing fresh ingredients than artificial ones. This quotation suggests Chipotle was arrogant in a sense …show more content…
Was Chipotle serving fresh ingredients from the start or not? Since Chipotle stressed fresh ingredients from the beginning, how come they are bringing in ‘fresher’ ingredients now? Chipotle could be taken as a sign to other fast food companies out there. What happened to Chipotle could have happened to any other fast food chain. Mr. Ells said that the most likely cause of the outbreak, was the meat. The producers could have sold that meat to anyone, not just Chipotle. Then the real question is, why Chipotle in particular? Restaurants should not only promote healthy products and safer habits, but also produce, utilize, and enforce them within their restaurants. Chipotle advertised themselves as a healthier alternative compared to other fast food chains. Saying this is not enough, action is necessary. Companies just like Chipotle should take this sign as a wakeup call. These companies can learn from this and change their ways before the same uncontrollable fate strikes their doors and puts them out of