The essence of Chipotle is quality fast food; therefore, one of Chipotle’s biggest concern is the quality of food and customer experience. Chipotle understands that many of its customer expect the Chipotle experience to be fast and efficient, so they can be in and out under a certain amount of time. As a result, Chipotle came out with an application that aims to improve and speed up the ordering process. The app allows user to order their favorite meal beforehand and pick up in store right away, which decreases waiting time and increase efficiency.
To start, Chipotle has improved its business process over the years for it to become a face paced restaurant that serves quality and healthy food, unlike other fast food restaurants. To start, Chipotle
To start, Chipotle has improved its business process over the years for it to become a face paced restaurant that serves quality and healthy food, unlike other fast food restaurants. To start, Chipotle