Chick-fil-a is a well-known fast food chain that is mainly recognized for their fantastic customer service skills. Chick-fil-a caters to different types of customer’s when delivering marketing orientation techniques, which must satisfy a customer while still meeting company goals. For example, this fast food chain is not open on Sundays, which is a good thing for religious folks who are unable to be to work on a Sunday.
Marketing orientation is the only orientation that focuses on both the consumer and producers. The producers would represent the company and what they manage to bring to the firm to keep the consumer’s who would serve as our customer’s gratified. Production, Sales and Societal orientation are the only other orientations that
Marketing orientation is the only orientation that focuses on both the consumer and producers. The producers would represent the company and what they manage to bring to the firm to keep the consumer’s who would serve as our customer’s gratified. Production, Sales and Societal orientation are the only other orientations that