The Chick-Fil-A Target Market

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Chick-fil-An additionally supports many kinds of athletic and community events. On a national level, Chick-fil-A promotes two critical college football games, the Chick-fil-A Kickoff Game and the Chick-fil-A Bowl. The sponsorships permits Chick-fil-A to put their name before a setting that is watched by millions nationwide who might be athletes themselves or just simply sports fans While Chick-fil-A's principle target market is families especially kids, their auxiliary target market is athletes, sports fans and active people.

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