Chick-Fil-A Case

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Chick-Fil-A has been facing serious problems due to their anti-gay activism since 2012. The very famous fast food chain donated around $2 million to anti-gay organizations back in 2010 which is causing trouble for the company as well. Chick-Fil-A President Dan Cathy tried to justify the company's attitude towards the LGBTQ society by bringing the Christian concept of 'traditional family'; however, the opposers still call it an act of injustice and inequality.

Short term and Long term Goals

The criticism Chick-Fil-A is facing is very crucial for the company since it is impacting the company's reputation. According to the president, the company has its traditions and values which are ought to be followed. Being a company that follows Christianity, Chick-Fil-A has the right to follow its traditions and beliefs that were set by the founder S. Truett Cathy. …show more content…
As it is mentioned in the article Dan Cathy, Chick-Fil-A President, On Anti-Gay Stance: 'Guilty As Charged', "We're not anti-anybody. Our mission is to create raving fans." The company is on the right track as long as the short term goal is concerned.

When it comes to long tern goals for any company, it is always to generate more revenue and increase income. In this particular case, there were some protests against the company and many people boycotted the fast food chain as well, which might have resulted in a loss for the company. The goal for the company should be to stay out of disputes and focus on the company's progress.

The Facts of the

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