Campbell's Soup Advertisement Analysis

Improved Essays
The variation in price of these different products including Campbell's Tomato Soup is directly related to the amount consumers value them.
The first product is a picture of the soup in the original color. Tomato soup is a staple food for the American people. The fact that Andy Warhol and many Americans found beauty in this reveals something about this time period. This shows that, in 1968 when Warhol make this art, there was something about everyday items that need to be recognized. This could be because in the sixties many households had made it through the Great Depression and were now more appreciative of small things, for example, soup. The second product is a picture of the same soup but with a blue background. What is interesting about this product, that is also seen in the first product, is the description; the advertisement states, “Only 5 left in stock.” The seller tries to make the consumer value the product more by telling them that this is a product that is highly demanded. The advertisement also states, “Satisfaction Guaranteed.” Again this shows the seller convincing the potential buys that this product is worth having. The third product is a picture of the same soup but this picture does not have the original red and white colors of
…show more content…
This seal could be put there by the Campbell’s soup company to say to the American people that our soup is the same soup as it was for the past fifty years and will be the same in the future. This shows that the average consumer is attracted to the idea of being able to rely on the soup to be the same. This is consistent with the other aspects of the advertisement. The last product that is advertised is a soup container. This product goes along with this same idea of always being able to rely on Campbell’s soup. If you purchase the Campbell's soup container you can eat your campbell’s soup anywhere, not just at your

Related Documents

  • Improved Essays

    Our advertising advertised for Macdonald which is a very popular fast food restaurant , known around the world . We don't really know where or when it was launched , however we found this advertising on an American website named " Graphic Design Junction ". So maybe this is the proof that this ad was launched in an American country.…

    • 406 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Intense dark ‘Southern Living’ is a magazine mostly about houses, recipes, and landscaping ideas; people mainly read it when looking for a new seasonal recipes or a new landscaping idea. Flipping though the page often finding advertisements for garden supply’s, food or the typical medication ad. Finding articles mostly about landscaping, cooking, restaurants, and different vacation spots. A few pages into the magazine a Ghirardelli advertisement, catches the eye by the intense contrast of colors from the page before. With a generally simple scene the Ghirardelli advertisement gives the sense of the smooth dark chocolate the woman pictured is about to experience.…

    • 528 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    I am writing in response to your advertisement for a Caseworker at Chez Doris. The commitment of the Women’s Shelter Foundation to assist women in challenging times is inspiring. I would like to contribute to the organization’s success by providing friendly front-line customer service and supporting the daily operations at Chez Doris. During my years in the service industry, I have delivered quality assistance to a diversity of clients. Attentiveness, friendliness, and helpfulness have been my guiding principles in providing excellent client care.…

    • 248 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Chick Fil A Ad Analysis

    • 811 Words
    • 4 Pages

    In today’s society, various companies’ advertisements are displayed multiple times around the country in magazines, newspapers, and on billboards in order to gain the audience’s attention. After doing so, most times the audience is visually attracted and immediately crave or feel that they must have that certain product. Restaurants and fast food chains use advertisements to appeal to their customers and make them crave or want a certain product. A good example of this would be Chick-fil-A. Chick-fil-a is a role model for other companies and is well known for their big enrollment in today 's society whether it is through children, elders, or community functions. They also use fun and creative advertisements to reach out their customers.…

    • 811 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Super Bowl advertisements are famous for their elaborate productions and are often are more talked about than the event itself. These commercials have become cultural touchstones, but the advertisements have one job and that is to convince a potential customer to buy or use a company’s product or service. The Weight Watchers advertisement is a perfect example of how effective advertisements can be in only a few short seconds. What this commercial is really selling underneath its veneer of supposed helpfulness is emotional manipulation as it preys on people’s insecurities regarding their weight and shame them for eating food that may not be considered healthy. The primary audience for this kind of ad are people who emotionally vulnerable and…

    • 306 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Text Analysis: The Scoop on Menus There are over 55,000 coffee shops in the U.S. ("Number of Coffee and Snack Shops in the U.S. 2016 | Statistic”). Many of these establishments serve and sell various beverages to those seeking caffeine or a sweet drink. Although coffee shops are synonymous with a morning pick-me-up, the newest addition to the University of Arizona’s Student Union is extending the coffee house to ice creams and shakes (Darby). The line-up of offerings is available to view through the modern creamery’s very own menu.…

    • 1075 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Burt's Bees Ads Analysis

    • 116 Words
    • 1 Pages

    Instead they appeal to the sense of taste in showing pictures that speaks to the natural ingredients that are used to flavour these lip balms.…

    • 116 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Pathos Analysis

    • 855 Words
    • 4 Pages

    Noticeably, pathos is also conveyed through the inviting language and social media icons that demonstrate a human connection, persuading consumers to buy the product as it shows a level of compassion. For example, the word ‘love’ which is situated with a love heart embraced with the words ‘Carman’s Family’, shows that the makers embrace what they do and they want to share that compassion with their consumers. The society we live in is also surrounded by social connectivity, hence by using icons from Facebook and Instagram, it potentially enlarges the audience of this product by sharing it with more people. According to J. Epstein the CEO of Ambassador Software, the world's number one marketing platform, 71% of consumers who have good social media service experience with a brand, are likely to recommend it to others. Charity…

    • 855 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    The colors in this advertisement are warm because of blue. It makes the audience feel there product will actually work and make them feel at peace. The audience feels the same way as the woman does when she has a migraine. The woman in the picture has a lightning going on in her head and in her stomach she feels waves. It makes the audience feel the waves as nausea and see the lightning as the sharp pains in their head when they have a migraine.…

    • 997 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    9/11 Advertising

    • 426 Words
    • 2 Pages

    Finally there’s the saying underneath the woman, “Be Patriotic, sign your country’s pledge to save the food”. The tone of this advertisement, as said by the saying, is patriotic. The patriotic tone is accentuated even more when someone looks into the history of this ad. This ad was created when the United States was involved the first World War. The troops overseas were not receiving enough food to support them all, so the U.S. Food Administration created these ads to convince the American people to use only what they need.…

    • 426 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    1. My reaction is mostly based off of anger. My anger is not directed toward the picture but how well it proves that we as people are able to name off brand names just by the picture. Also that these brands are only well know because every time one turns around they are there. 2.…

    • 272 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    It is rightly said that advertisement is as much a science as it is an art. Advertisements are major means of communication in the field of marketing as it serves as a direct contact with the consumers of a product. Success of an advertisement depends on success of the product in making its place in the market defined by its reach and an attractive image of the product in the mind of the consumers. Coca-Cola is an American multinational beverage corporation and retailer, manufacturer and marketer of non alcoholic beverage. The headquarters of the company are in Atlanta.…

    • 2443 Words
    • 10 Pages
    Improved Essays
  • Improved Essays

    Farm Fresh Advertising The use of advertisements has been and continues to be one of the top ways to promote merchandise. This business is now a multibillion dollar industry and is growing drastically every year. The techniques employed by businesses to grow their profits have only been increasing as humanity dives into an ever more technological age. Advertisements are everywhere you look.…

    • 1733 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Billboard Analysis Essay

    • 666 Words
    • 3 Pages

    The price has been mentioned in bold writing. This presents, how they want you to be aware of how cheap the product really is and appeal to the people who don’t want to pay a lot of money to get what they want. In addition, you know McDonald’s is already a quick and easy option, when they add cheap to that impressive list it they will attract even more customers. Additionally, showing the price in bold writing also exposes how they want you to buy more because of the amazingly cheap price. In addition, the colours red and yellow are specifically used because they are scientifically proven to trigger the emotion of hunger.…

    • 666 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Absolut Vodka Case Study

    • 1303 Words
    • 5 Pages

    The Absolut Vodka was leading the same advertising campaign for over 20 years, and created over 1500 adverts. Recently they have changed general perceiving their brand. In the past the main role in adverts determined the bottle. The bottle was signifying purity and simplicity.…

    • 1303 Words
    • 5 Pages
    Improved Essays