The Burt’s Bees lip balm ad is one such carefully designed ad. Lip balm is a product that is popular, so there is a lot of competition in the market. A good lip balm is able to keep the lip moist and protected. The Burt’s Bees lip balm is very good because it contains the occlusive agent “bee wax” that acts as a barrier to prevent water loss that increase moisture for the lips. However, the producers did not write a literature with this information in hopes to appeal to buyers. Instead they appeal to the sense of taste in showing pictures that speaks to the natural ingredients that are used to flavour these lip balms.
