Text Analysis:
The Scoop on Menus There are over 55,000 coffee shops in the U.S. ("Number of Coffee and Snack Shops in the U.S. 2016 | Statistic”). Many of these establishments serve and sell various beverages to those seeking caffeine or a sweet drink. Although coffee shops are synonymous with a morning pick-me-up, the newest addition to the University of Arizona’s Student Union is extending the coffee house to ice creams and shakes (Darby). The line-up of offerings is available to view through the modern creamery’s very own menu. With interesting nouns, impeccable organization, ample visuals, and the appropriate audience, The Scoop’s menu is just one aspect of its community that demonstrates its complexity. The first thing to note about …show more content…
The menu is laid out in four pages, each filled with different categories and sections dedicated to items that share a commonality. For instance, items made for expedient consumption, such as ice cream sandwiches or cakes, are found under the Good to Go section on page 2 while on the same page, in a different section, various Sundays are under the Sundae Funday category (The Scoop Menu). All the menu is formatted in this way. As Morgan Darby, student worker at The Scoop and Pangea explains, “They split it into ‘iced coffee’ and ‘hot coffee.’ And then… you have your tea menu, the two different kinds of teas you can get. And then their ‘only ice cream’ menu. So, they do a good job of distinguishing each type of thing they offer from each other” (Darby). Indeed, the menu is sectioned off into mini menus, so to speak. This helps keep a clean, easy to follow …show more content…
The top of the pages themselves have various photos, such as milk fusing with coffee, a close-up of a fudge covered sundae, and the like. Each of these are marked with the words “The Scoop” stylized in lowercased modern font with the O’s being filled in with pastel blue and green. Underneath lies the subheading, “A Shamrock Farms Creamery” (The Scoop Menu). On the left corner is a small, illustrated cow’s eyes and ears, appearing to be Shamrock Farms’ mascot, Roxie. According to Darby, the first page just shows an array of various flavored ice screams (Darby). The next and final visual appears on page three, which is just a row of three bottles of milk, each a different flavor beside a section that reads Ice Cold from the Fridge (The Scoop Menu). The headings are a neon yet light blue and the background, aside from the top, completely white to help focus on the black lettering. These visuals help keep the audience interested and are both “matchy-matchy” and “match the fun” atmosphere of The Scoop (Darby). It is the set up and visuals and colors of the menu that set it apart from its competitors like Starbucks, and the comparison is not unreasonable (Darby). The Scoop’s menu organization with that of an exclusively coffee serving business and argue that it doesn’t qualify as a coffee menu (The Scoop Menu). In his essay “Navigating Genres,” Kerry Dirk expands on how, despite the differences in each individual genre or piece,
The Scoop on Menus There are over 55,000 coffee shops in the U.S. ("Number of Coffee and Snack Shops in the U.S. 2016 | Statistic”). Many of these establishments serve and sell various beverages to those seeking caffeine or a sweet drink. Although coffee shops are synonymous with a morning pick-me-up, the newest addition to the University of Arizona’s Student Union is extending the coffee house to ice creams and shakes (Darby). The line-up of offerings is available to view through the modern creamery’s very own menu. With interesting nouns, impeccable organization, ample visuals, and the appropriate audience, The Scoop’s menu is just one aspect of its community that demonstrates its complexity. The first thing to note about …show more content…
The menu is laid out in four pages, each filled with different categories and sections dedicated to items that share a commonality. For instance, items made for expedient consumption, such as ice cream sandwiches or cakes, are found under the Good to Go section on page 2 while on the same page, in a different section, various Sundays are under the Sundae Funday category (The Scoop Menu). All the menu is formatted in this way. As Morgan Darby, student worker at The Scoop and Pangea explains, “They split it into ‘iced coffee’ and ‘hot coffee.’ And then… you have your tea menu, the two different kinds of teas you can get. And then their ‘only ice cream’ menu. So, they do a good job of distinguishing each type of thing they offer from each other” (Darby). Indeed, the menu is sectioned off into mini menus, so to speak. This helps keep a clean, easy to follow …show more content…
The top of the pages themselves have various photos, such as milk fusing with coffee, a close-up of a fudge covered sundae, and the like. Each of these are marked with the words “The Scoop” stylized in lowercased modern font with the O’s being filled in with pastel blue and green. Underneath lies the subheading, “A Shamrock Farms Creamery” (The Scoop Menu). On the left corner is a small, illustrated cow’s eyes and ears, appearing to be Shamrock Farms’ mascot, Roxie. According to Darby, the first page just shows an array of various flavored ice screams (Darby). The next and final visual appears on page three, which is just a row of three bottles of milk, each a different flavor beside a section that reads Ice Cold from the Fridge (The Scoop Menu). The headings are a neon yet light blue and the background, aside from the top, completely white to help focus on the black lettering. These visuals help keep the audience interested and are both “matchy-matchy” and “match the fun” atmosphere of The Scoop (Darby). It is the set up and visuals and colors of the menu that set it apart from its competitors like Starbucks, and the comparison is not unreasonable (Darby). The Scoop’s menu organization with that of an exclusively coffee serving business and argue that it doesn’t qualify as a coffee menu (The Scoop Menu). In his essay “Navigating Genres,” Kerry Dirk expands on how, despite the differences in each individual genre or piece,