Southern Living Commercial

Intense dark ‘Southern Living’ is a magazine mostly about houses, recipes, and landscaping ideas; people mainly read it when looking for a new seasonal recipes or a new landscaping idea. Flipping though the page often finding advertisements for garden supply’s, food or the typical medication ad. Finding articles mostly about landscaping, cooking, restaurants, and different vacation spots. A few pages into the magazine a Ghirardelli advertisement, catches the eye by the intense contrast of colors from the page before. With a generally simple scene the Ghirardelli advertisement gives the sense of the smooth dark chocolate the woman pictured is about to experience. At first glance the viewer first notice the dark colors on the glossy page compared to the white background of the page before. Making the views eyes stay and examine the page to find a woman siting in a dark maroon leather chair, looking out her window at the what looks like the Golden Gate Bridge. The view from her window is beautiful, seeing the brightly light Golden Gate Bridge and the mountains in the distance and the lights from each of the houses. Out the window clearly seeing that it is nighttime with many bright stars and lights illumination from …show more content…
The white text on the almost black background emphasizes the meaning of the words, the words meaning both the chocolate and the night. At the bottom of the page written “Slow-melting Chocolate. Complex flavor. Unrivaled Intensity. In Eight Luxurious Varieties.” Describing parts of the delicious chocolate. Telling us that the chocolate slowly melts in the mouth, has a complicated flavor, not the advanced taste, and pictured is one of the eight flavors of this chocolate. The words give the viewer an idea of the taste of the chocolate. Next to the Ghirardelli logo the words Intense Dark in gold letters describes the 70% chocolate that they are