When Life Gives You Lemons Business Analysis

765 Words 4 Pages
The lemonade stand "When Life Gives you Lemons" was created to provide customers with a pleasant interaction and a product to be proud of. "When Life Gives you Lemons" cares about helping so fifty percent of profits is donated to the Animal Welfare League. This lemonade stand can be found at one of the busiest intersections in town. Fireman, teachers, grandparents, children, we sell and cater to all! "In other cases, marketers try to make their products available when and where customers want to buy them, creating time utility and place utility" (Boveé & Thill,2005,p.292). The corner of "When Life Gives you Lemons" is smack dab in the heart of Oak Lawn. Surrounded by a fire station, elementary school and hospital, this street corner is always …show more content…
A family member owns a specialty store in the neighborhood and our business plans to expand into that location. Having a little section in the store will provide us with enough space to sell our product. "Specialty stores carry only a particular type of goods, often with a deep selection in those specific categories" (Boveé & Thill, 2005, p.346). This specialty store sells homemade goodies such as homemade body soaps and lotions, organic treats like granola, cookies, chips. This location is perfect for our business because we strive to make the best product possible and so does this specialty store. They give everything they have to produce the best product and "When Life Gives you Lemons" would be proud to be sold there. Boveé and Thill state, "Specialty stores offer a complete selection of merchandise, often with extensive customer service" (2005, p.347). Therefore, selling lemonade in the shop would be a great success and knowing the great customer service provided will make our customers …show more content…
"Specialty advertising appears on various items such as coffee mugs, pens, calendars, designed to help keep a company 's name in front of customers" (Boveé & Thill, 2005, p.380). Seven thousand out of the ten thousand dollar budget will be put to this strategy. By producing pens, stickers and tee-shirts our company plans to succeed in this strategy. These items will be sold at our street corner location and in our specialty store location. Three thousand dollars will be spent on buying extra supplies to hand out samples of lemonade. "Distributing samples if an effective way to introduce a new product, encourage nonusers to try and existing product, or expand distribution" (Boveé &Thill, 2006, p.380). Samples will be distributed at the Sunday farmers market. New flavors will also be available for samples as well. Allowing the customer to try a little sample will let them know if they like the product, or if they like the new flavors to buy a

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