Introduction
The product we chose to construct a marketing campaign for is the Hydro Flask Wide Mouth bottle. Ever since Hydro Flask bottles have hit the market, they have become extremely popular to a widespread demographic. As a group, we thought it would be interesting to evaluate the consumer appeal, enviormental factors, and ethical topics that make this product culturally relevant in today’s society.
Company Description
Hydro Flask is a fairly new company, founded in 2009 by Travis Rosbach and Cindy Morse. The company is based in Bend, Oregon, and was the first to launch an “all-insulated bottle line-up” (Hydro Flask). In just two years, Hydro Flask hit a million dollars in sales, and still continues to please the consumer market with …show more content…
The specific product we have chosen to market is the Hydro Flask Wide Mouth bottle. This product is available in two different sizes: 18 ounces and 32 ounces, allowing customers to choose which bottle best fits their daily needs. The bottle is TempShield™ protected, and made from 18/8 Pro Grade Stainless Steel. In addition, the product is BPA-free, and coated with a sweat-free powder coat finish.
Consumer Appeal and Environmental Factors
The Hydro Flask appeals to a wide range of consumers because almost everyone drinks liquids. The Hydro Flask Wide Mouth bottle attracts buyers because it enhances the beverage consumption experience.
Social:
Hydro Flask brand has become popular, and even trendy, among teens and young adults. In addition, consumers often enjoy customizing their bottles with unique stickers and decals, providing a possible slant for a marketing campaign. All of these social factors affect the demographic that the marketing campaign will target. …show more content…
Hydro Flask’s main competition is a similar company called Klean Kanteen. Klean Kanteen, exactly like Hydro Flask, provides a durable, double wall vacuum sealed flask that can keep liquids both hot and cold for multiple hours. When compared side by side, Hydro Flask clearly beats out Klean Kanteen in both durability and leakage. Hydro Flask’s lids screw on easier and tighter than Klean Kanteen’s, ensuring a more effective seal. Furthermore, when tested in extreme conditions, the Hydro Flask kept its liquid contents warmer for a longer period of time than Klean Kanteen. These factors help contribute to Hydro Flask being a more popular product throughout the country, helping it create a higher revenue than its
The product we chose to construct a marketing campaign for is the Hydro Flask Wide Mouth bottle. Ever since Hydro Flask bottles have hit the market, they have become extremely popular to a widespread demographic. As a group, we thought it would be interesting to evaluate the consumer appeal, enviormental factors, and ethical topics that make this product culturally relevant in today’s society.
Company Description
Hydro Flask is a fairly new company, founded in 2009 by Travis Rosbach and Cindy Morse. The company is based in Bend, Oregon, and was the first to launch an “all-insulated bottle line-up” (Hydro Flask). In just two years, Hydro Flask hit a million dollars in sales, and still continues to please the consumer market with …show more content…
The specific product we have chosen to market is the Hydro Flask Wide Mouth bottle. This product is available in two different sizes: 18 ounces and 32 ounces, allowing customers to choose which bottle best fits their daily needs. The bottle is TempShield™ protected, and made from 18/8 Pro Grade Stainless Steel. In addition, the product is BPA-free, and coated with a sweat-free powder coat finish.
Consumer Appeal and Environmental Factors
The Hydro Flask appeals to a wide range of consumers because almost everyone drinks liquids. The Hydro Flask Wide Mouth bottle attracts buyers because it enhances the beverage consumption experience.
Social:
Hydro Flask brand has become popular, and even trendy, among teens and young adults. In addition, consumers often enjoy customizing their bottles with unique stickers and decals, providing a possible slant for a marketing campaign. All of these social factors affect the demographic that the marketing campaign will target. …show more content…
Hydro Flask’s main competition is a similar company called Klean Kanteen. Klean Kanteen, exactly like Hydro Flask, provides a durable, double wall vacuum sealed flask that can keep liquids both hot and cold for multiple hours. When compared side by side, Hydro Flask clearly beats out Klean Kanteen in both durability and leakage. Hydro Flask’s lids screw on easier and tighter than Klean Kanteen’s, ensuring a more effective seal. Furthermore, when tested in extreme conditions, the Hydro Flask kept its liquid contents warmer for a longer period of time than Klean Kanteen. These factors help contribute to Hydro Flask being a more popular product throughout the country, helping it create a higher revenue than its