In most household most shoppers will keep a list in their kitchen and whenever they will run out of a product or item they will write it on the list. Although, the list seems to expand as the customers walk, around the store to find what they came there to buy. Nestle uses “products”, “items”, and “merchandise” for the relationship of what the “consumer”, “customer”, or “shopper” will buy in the “supermarket”, “grocery store” or “The marketplace.” (Nestle, 2015, p. 496-504). Research says that “Most shoppers pick up two additional products for every item on the list” (Nestle, 2015, p.504). All this research has been conducted to figure out the correct layout of the store for the supermarket to make the most profit. “The guiding principle of supermarket layout is the same: products seen most sell best” (Zif, Ayal, & Orbach, 1971). “They make decisions about which product to sell and, therefore, which products you buy. This creates demand by putting some items where you can not miss them” (Nestle, 2015, p.501). Therefore, most items placed in the best selling area tend to be more unhealthy thus, stating that these stores have control over what their customers
In most household most shoppers will keep a list in their kitchen and whenever they will run out of a product or item they will write it on the list. Although, the list seems to expand as the customers walk, around the store to find what they came there to buy. Nestle uses “products”, “items”, and “merchandise” for the relationship of what the “consumer”, “customer”, or “shopper” will buy in the “supermarket”, “grocery store” or “The marketplace.” (Nestle, 2015, p. 496-504). Research says that “Most shoppers pick up two additional products for every item on the list” (Nestle, 2015, p.504). All this research has been conducted to figure out the correct layout of the store for the supermarket to make the most profit. “The guiding principle of supermarket layout is the same: products seen most sell best” (Zif, Ayal, & Orbach, 1971). “They make decisions about which product to sell and, therefore, which products you buy. This creates demand by putting some items where you can not miss them” (Nestle, 2015, p.501). Therefore, most items placed in the best selling area tend to be more unhealthy thus, stating that these stores have control over what their customers