The Opening of the Crisp Lemon
Alexander Underwood
DeVry University
Abstract
The purpose of this paper is to outline the basic premise of the Crisp Lemon. It will explore how its name is important to branding strategies. This paper will also establish the businesses mission statement and the importance of a mission statement for any company. It will identify the stands pricing strategy and outline how the strategy will be delivered. Finally this paper will discuss whether or not the company should enter the global market by creating an online presence and selling lemonade online.
Crisp Lemon
The name of the lemonade company will be the Crisp Lemon. The name of the company is important when considering branding options because it gives the customers a way to identify your product. Business in Action states that branding enhances products because “It gives customers a way of recognizing and specifying a particular product so that they can choose it again or recommend it to others” (Bovee, 2012). It is extremely important when starting a business that first time customers …show more content…
Business in Actions defines discounts as “Temporary price reductions to stimulate sales or lower prices to encourage certain behaviors such as paying with cash” (Bovee, 2012). Crisp Lemon will set its initial price at one dollar but during these discount periods the price will drop from one dollar to 75 cents, which is still 25 cents above production cost. As illustrated in the corporate social responsibility efforts, the fourth of July will be a special event in which Crisp Lemon will offer a discounted price in an effort to increase sales. Crisp Lemon will also offer early summer discounts in order to attract customers early in the season in hopes for return customers throughout the summer
Alexander Underwood
DeVry University
Abstract
The purpose of this paper is to outline the basic premise of the Crisp Lemon. It will explore how its name is important to branding strategies. This paper will also establish the businesses mission statement and the importance of a mission statement for any company. It will identify the stands pricing strategy and outline how the strategy will be delivered. Finally this paper will discuss whether or not the company should enter the global market by creating an online presence and selling lemonade online.
Crisp Lemon
The name of the lemonade company will be the Crisp Lemon. The name of the company is important when considering branding options because it gives the customers a way to identify your product. Business in Action states that branding enhances products because “It gives customers a way of recognizing and specifying a particular product so that they can choose it again or recommend it to others” (Bovee, 2012). It is extremely important when starting a business that first time customers …show more content…
Business in Actions defines discounts as “Temporary price reductions to stimulate sales or lower prices to encourage certain behaviors such as paying with cash” (Bovee, 2012). Crisp Lemon will set its initial price at one dollar but during these discount periods the price will drop from one dollar to 75 cents, which is still 25 cents above production cost. As illustrated in the corporate social responsibility efforts, the fourth of July will be a special event in which Crisp Lemon will offer a discounted price in an effort to increase sales. Crisp Lemon will also offer early summer discounts in order to attract customers early in the season in hopes for return customers throughout the summer