1) Identify Challenges
After reading the case of Oliver’s Market, I found out some issues that associated with this company internally and externally.
Internal Issues:
1.Oliver’s market kept investing on its Cotati Store, but the landlord even didn’t want to talk to them, which means all of its two million investments may disappear if the landlord decides not to rent the place to them after the ten-year lease ended. That is a huge financial and location loss issue for Oliver’s Market.
2.Another issue is as a family owned company, the current owner had health issue that couldn’t allow them to work too much. The successor, who is interested in store design and décor rather than running business, therefore, there is no a real successor that …show more content…
For one, there is less competitors in this area and all of the equipment are fitting the Oliver’s Market’s current operation structure, which means they don’t have to invest more money on remodel or restructure the supermarket and run its business without any problem. For two, based on the case’s demographic data, we can see Ralph’s Market owned more population than Bell’s Market, which means it owns more potential customer. Most interestingly, Ralph’s Market area have more potential customer who are between 15 and 44 than in Bell Market’s area, this segment of population is marketer’s favorite, because those people are the best target customers. For three, Oliver’s Market can try to split some of their current employees to the nee store for solving the employee’s retention and reduce the amount of wages and benefits …show more content…
For one, like I mentioned for alternative one, it will be a good backup location if the landlord doesn’t allow then to keep using the current location. Also, they can allocate some of its employees to them for balancing other two store’s wages and benefits costs. For two, as one more store opened, and Steve wants Tome to become a partner of the Oliver’s Market and take over the business in the future, this expansion is a good timing for Tom to be a partner. With more stores need to be taken care, he can not be a general manager while be a store manager, in this case, Oliver’s Market can either hire some managers from the market or promote some employee’s internally. For three, Oliver’s Market can start their online business, instead of investing more money on traditional business. With this movement, Oliver’s Market can get rid of their low-price strategy, instead, they can use broad differentiation strategies. Many people who shop online, some of them may focus on price, some of them may focus on the quality of goods. Bell Market’s area owns many high-income potential customers, they may like to purchase high quality goods to better their life, instead of spend money on cheap products. Last, Oliver’s Market can start their food delivery service in Bell Market area. They can take page from the Fresh Direct, they can not only
After reading the case of Oliver’s Market, I found out some issues that associated with this company internally and externally.
Internal Issues:
1.Oliver’s market kept investing on its Cotati Store, but the landlord even didn’t want to talk to them, which means all of its two million investments may disappear if the landlord decides not to rent the place to them after the ten-year lease ended. That is a huge financial and location loss issue for Oliver’s Market.
2.Another issue is as a family owned company, the current owner had health issue that couldn’t allow them to work too much. The successor, who is interested in store design and décor rather than running business, therefore, there is no a real successor that …show more content…
For one, there is less competitors in this area and all of the equipment are fitting the Oliver’s Market’s current operation structure, which means they don’t have to invest more money on remodel or restructure the supermarket and run its business without any problem. For two, based on the case’s demographic data, we can see Ralph’s Market owned more population than Bell’s Market, which means it owns more potential customer. Most interestingly, Ralph’s Market area have more potential customer who are between 15 and 44 than in Bell Market’s area, this segment of population is marketer’s favorite, because those people are the best target customers. For three, Oliver’s Market can try to split some of their current employees to the nee store for solving the employee’s retention and reduce the amount of wages and benefits …show more content…
For one, like I mentioned for alternative one, it will be a good backup location if the landlord doesn’t allow then to keep using the current location. Also, they can allocate some of its employees to them for balancing other two store’s wages and benefits costs. For two, as one more store opened, and Steve wants Tome to become a partner of the Oliver’s Market and take over the business in the future, this expansion is a good timing for Tom to be a partner. With more stores need to be taken care, he can not be a general manager while be a store manager, in this case, Oliver’s Market can either hire some managers from the market or promote some employee’s internally. For three, Oliver’s Market can start their online business, instead of investing more money on traditional business. With this movement, Oliver’s Market can get rid of their low-price strategy, instead, they can use broad differentiation strategies. Many people who shop online, some of them may focus on price, some of them may focus on the quality of goods. Bell Market’s area owns many high-income potential customers, they may like to purchase high quality goods to better their life, instead of spend money on cheap products. Last, Oliver’s Market can start their food delivery service in Bell Market area. They can take page from the Fresh Direct, they can not only