Budweiser Advertisements Analysis

As a society, we are constantly bombarded with arguments as we go throughout the day. Whether they are telling us what we should believe, do, or buy, there is an expectation for us to respond either through our actions or our beliefs. Over time, subconsciously, these ideas become a part of the way we view the world. Advertisements are a common form of this process. They are presenting an argument selling something to their audiences. These arguments, and the way they are presented, can either be beneficial or harmful to society because they have the power to influence our ideas. An example of an advertisement harmful to society is one of the many Budweiser ads. This one contains no text besides the writing on the label of the beer, so the …show more content…
She stands out a little bit differently than the beer does. Her body is the “ideal image of a woman”, as we as Americans are taught to believe, and since that does not really exist, I am assuming that this woman is photo-shopped. She has no blemishes, a small waist, a big chest, and toned legs. If you examine her closely enough, you can tell that she looks a little fake. The way her skin looks, especially on her face, does not look like a woman you would actually see in person. This kind of representation is extremely harmful to society. This is one way the media tells men what they should want in a woman and tells a woman how she should look to be wanted by a man. Because this image is impossible, it leads to women chasing an appearance they can never reach. This is detrimental to self-esteem and makes women compare themselves to other women who they feel are closer to the ideal image of a woman. This type of advertisement teaches men that their ultimate goal is to get laid by a woman that looks like this. It puts in their minds the idea that “hotter is better”. When men follow this idea and chase after women they believe fit this image, it is reinforced in the minds of women that to be desired they must look a certain way. It becomes a cycle that is detrimental to society and to the way women are viewed by themselves, men, and other women. This is a serious issue, especially (but not exclusively) for …show more content…
This ad takes objectification to an entirely new level, as the woman in this photo has become the object. Not only is her sexuality being used to promote and sell the beer, but she has become a part of the beer. She has lost even the power in advertisements to recommend or approve of the product. Her opinion on whether the beer is a good product is not questioned or wanted. In this advertisement, her sexuality is just being used as a tool of appeal. It reduces the purpose of a woman to her sexuality. As mentioned before, rape is a serious issue in our society today. Reinforcing the idea that a woman’s sexuality is something to have encourages the rape culture. It reinforces the idea of the sex, not the person. This idea takes a lot of the consequence out of rape, when a man is taught to believe that a woman’s sexuality is all she has to offer. This belief is harmful in other ways as well. Since the United States was founded, women have been fighting to be recognized as equals. Throughout history, they have had to fight for such simple rights such as working and voting, which are now taken for granted by women today. Women have always been told that they are the minority compared to men, and that their only use is childbearing, family maintaining, and pleasure for men. In this country we have