Budlight Advertisement Analysis

Most people feel the need to have fun with their friends and Budlight allows many people to do such. Advertisements, such as the Budlight television advertisement, use different primitive desires or appeals to associate the product that is being sold to an emotion that can pierce a person’s defense against advertisements and useless information. The Budlight television advertisement uses the appeal to affiliation, the need for guidance, and the demand to satisfy curiosity to sell the ever present Budlight throughout the ad. The advertisement for Budlight shows the main character as being constantly left out of the group. The ad starts out with the main character sitting at home alone and telling his friends that he doesn’t feel like going …show more content…
The group of friends are emphasized in this scene because they are the only people in the cameras focus and the only ones in the foreground. This lack of knowledge of the inside joke causes him to feel left out of the group, but then the dog takes him to trivia night at a different bar where his group of friends were without him a few nights prior to the dog’s arrival. Budlight subtly hides their logo in a neon sigh in the background as well as on the glasses and pitcher of beer in the middle of the table to reinforce the beer with the group. Once again, the group is in the middle of the screen and the only people in focus, except the main character and dog, throughout the scene. The group is stuck on the trivia question that is asked, however the main character knows the answer. Since he was not there with the group, he was not able to help them …show more content…
During the first time travel, the group creates and talks about an inside joke that the main character does not understand. Everyone in the group is smiling or laughing at the inside joke and this creates a sense that they are having fun without the main character. The audience of the advertisement is also given curiosity as to the inside joke’s meaning This inside joke as well as the fun they are having while drinking Budlight causes the main character to be curious about the fun that he is missing. At the second bar, the main character is curious why his group of friends is unable to answer the trivia question, so he answers for them without knowing that they cannot hear him. All through the scenes, there is Budlight being associated with fun and enjoyment as the group is always drinking it while smiling or laughing. At the final scene, the main character is curious how to rejoin his group of friends, so the dog hands him the pack of Budlight beer and tells him to be the hero of the