Potato Chips Ad Analysis

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Potato chips are a favourite snack among people of all ages. You can hear the rustling of the bag and the crunch of the chip at sports events, picnics, family gatherings, and parties. Although there are many different flavours to satisfy every craving, one place you will not find a bag of potato chips is in the gym. Since a healthier option was introduced in 2007, you might find a bag of potato chips at a gym. According to the ad, Popchips are popped instead of baked or fried, and therefore contain less fat than your standard potato chip. While the advertisement informs consumers of a healthy alternative to a popular junk food, it suggests that love handles are unnatural and that women are physically weak.
The main visual in the ad features
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First, “love” and “without the handles” are on the top of the ad in large, white letters. The “handles” the ad is referring to are love handles. Kristeen Cherney of Healthline.com describes love handles as “areas of skin that extend outward from the hips. When combined with tight clothing, love handles can become more pronounced, but they aren’t caused by tight clothes alone. They indicate excess fat accumulation around the hips and abdominal area.” This phrase implies that you can love Popchips without worrying about gaining weight and in consequence, love handles. Second, in a smaller font underneath the first phrase, is Katy Perry’s statement, “I curl Popchips straight to my lips. Good thing they don’t go straight to my hips.” These sentences confirm that Katy Perry does work out by doing arm curls and that she can eat Popchips without worrying about weight gain. On the top of the chip bag, it claims that the chips are “all natural.” The advertisement is attempting to convince consumers they are healthier than other brands of chips because they are natural. Lastly, in the bottom left corner, the ad reads “think popped! Never fried, never baked.” The words in the bottom left corner are there to convince consumers for the second time that these are the healthiest chips one can …show more content…
This ad is giving her power and she is likely already a role model for some young women. What kind of messages is she sending them? That they are physically weak? If they have a little bit of fat on their hips they are unnatural and not beautiful the way they are? Most young women have self-esteem issues and are self-conscious with the way their bodies look. It is unacceptable that any woman represents this kind of negativity towards other women, let alone a well-known

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