Objectifying Women in Advertising: By Sarah and Cassiopeia
Objectification. American Apparel has created serval advertisements that fall under the category of dehumanizing and objectifying. We have found a series of ads that prove this so. By comparing the male and female models you can clearly see an ongoing theme of degrading women specifically. There are many problems with this product’s models. One being it’s exactly the same shirt just being depicted differently due to the gender of the models. The male model shows a simple man wearing a red flannel in jeans just standing. On the other hand the female model is wearing the same flannel unbuttoned in underwear while standing very provocatively. You can definitely see the differences very …show more content…
Again we have the same shirt but with a completely different modeling attempt because of the model’s gender. The male model even has the exact same neutral facial expression in both ads. It stills displays the message that women are objects. What may draw your attention to this ad is how you might look in it. It is very common for advertisements to use things like naked women or other appealing things, as this draws your attention to it. For instance, in the protein bar ad we discussed in class, the goal was to make you purchase the bar. The same system applies here: the ad’s goal is to make you purchase the shirt. With the protein bar you would look like that and you would get that if you ate this bar while with the shirt you would look like this model. The idea that if you purchase this shirt you will look like this is the basic purpose of the ad.
American Apparel. American Apparel has been known for objectifying and dehumanizing women. Here are a few more ads from the company that are sexist and degrading. It’s pretty obvious that these ads are plain awful. The company uses sex appeal to sell its products. By having this sex appeal more people will buy the product; women will buy the shirt because they will look like the model while men may buy the product because their partner may look like the model. All advertisements do is allow a company to sell more of their
Objectification. American Apparel has created serval advertisements that fall under the category of dehumanizing and objectifying. We have found a series of ads that prove this so. By comparing the male and female models you can clearly see an ongoing theme of degrading women specifically. There are many problems with this product’s models. One being it’s exactly the same shirt just being depicted differently due to the gender of the models. The male model shows a simple man wearing a red flannel in jeans just standing. On the other hand the female model is wearing the same flannel unbuttoned in underwear while standing very provocatively. You can definitely see the differences very …show more content…
Again we have the same shirt but with a completely different modeling attempt because of the model’s gender. The male model even has the exact same neutral facial expression in both ads. It stills displays the message that women are objects. What may draw your attention to this ad is how you might look in it. It is very common for advertisements to use things like naked women or other appealing things, as this draws your attention to it. For instance, in the protein bar ad we discussed in class, the goal was to make you purchase the bar. The same system applies here: the ad’s goal is to make you purchase the shirt. With the protein bar you would look like that and you would get that if you ate this bar while with the shirt you would look like this model. The idea that if you purchase this shirt you will look like this is the basic purpose of the ad.
American Apparel. American Apparel has been known for objectifying and dehumanizing women. Here are a few more ads from the company that are sexist and degrading. It’s pretty obvious that these ads are plain awful. The company uses sex appeal to sell its products. By having this sex appeal more people will buy the product; women will buy the shirt because they will look like the model while men may buy the product because their partner may look like the model. All advertisements do is allow a company to sell more of their