I believe Lewis gave a very effective analysis of the advertisement describing it in such detail made us able to picture the ad so clearly. Lewis does an excellent job in describing the image of the ad yet argues that everything about it serves as influence for the genders. With everything from gender, to skin color, to vocabulary, even the placement of the background photos are intentionally arranged to form a “V” in an attempt to give an image of moving in opposite directions. This advertisement is a blatant example of gender stereotyping in the media. The male is shown as dominant and assertive; the woman is shown as weak, soft, and above all else: sexy. Even Fila’s word choices of “hard” and “soft” play into these stereotypes. Maybe Fila
