Some of the advertisements shown in Jean Kilborne's video like, "Feminine odor is everyone's problem" and "I'd probably never be married now if I hadn't lost 49 pounds" are shocking to me. She made a collage of similar type ads on her refrigerator and also made slides of these ads. Her experiences she had as a model and involvement in the women's movement began her journey creating "Killing Us Softly." Fortunately, many organizations, books, and websites now focus and care about the portrayal of women in advertising, but there has not been much improvement.
It is hard to imagine that the average person is exposed to at least 3,000 ads every day. They are in the newspaper, they come in the mail, they are on the back of seats in taxicabs,
It is hard to imagine that the average person is exposed to at least 3,000 ads every day. They are in the newspaper, they come in the mail, they are on the back of seats in taxicabs,