Stop The Violence Campaign Analysis

The advertisement chosen is part of Ecovia: Stop the Violence campaign to promote safe driving with creative imagery and slogans such as “don’t speed”, “don’t drink and drive”, “overtake with care”, and “don’t text and drive”. Their advertisement depicts an individual being uppercut by a lone fist, and vehicles are painted on the punching fist and the victim’s face. It is implied that the vehicles are colliding with each other. The Ecovia “don’t speed” ad features a women being punched by an arm―presumably belonging to a man.
The women appears to be punched with intense strength because her face is contorted to a painful expression, gritting her teeth, straining her neck, hair flying back from the force of the blow, and expelling some saliva. …show more content…
On the arm is painted a red semi-truck with an empty cargo bay. The message “Stop the Violence, don’t speed” is placed above the arm in all capital letters, varying font size and color. “Stop the violence” is written in white and below it “don’t speed” is written in red, both contrasting with the dark gray background.
The “don’t speed” advertisement appears to be the most astonishing among the entire campaign because of choice and appearance of the people used. The image and slogan seems to portray several messages. The first encouraging safe driving practices. The advertisement brings awareness to the viewer that there are other human beings driving on the road, not just anonymous vehicles driving themselves. Therefore, drivers should be courteous of towards others when they …show more content…
Specifically, violence against women. If the advertisement removed the “don’t speed” and painted vehicles, the advertisement reads “stop the violence” and depicts a well dressed women being punched by a hairy unkempt man. In addition, the painted vehicles chosen in the advertisement may also hold symbolism. For instance, the yellow minivan painted on the women’s face could suggest to the viewer that she is a mother and possibly has children. On the man’s arm is painted the red semi-truck typically used for delivering cargo. Also the portrayal of the women and the man’s arm plays a factor in this scenario. The women is depicted and clean and well-kept while the man is dirty and hairy. That being said, these visual ques are all there to make the viewer sympathize with the women. A women who looks wholesome, belonging to a family and is being assaulted by a lone dirty truck driver. This is used as a shock factor or marketing tactic to convince people to drive safely. Using this tactic is can be very effective for people feel strongly towards domestic violence, and if those people correlate that passion with unsafe