Through the use of several key strategies, the campaign shocks the target audience and makes them aware of the dangers of binge drinking. It provides useful, concise information in both the advertising campaigns and the personalised campaign website. Several adverts display the graphic effects that a heavy night of drinking can have on not only ones self, but also their associates. These shock tactics and strong visual elements such as graphic imagery and statistics are used to make them deeply understand the consequences of their actions, as displayed in an example poster in appendix one. This is demonstrated in one advertisement where a drunk teenage girl is depicted stumbling, half naked, whilst onlooker’s video and photograph her embarrassment (ABC, 2008).…
Under the state law, anyone nineteen and older could buy beer that had an alcohol content of 3.2% or lower. 23 U.S.C. section 158 was drafted by Congress. This, directed the Secretary of Transportation, Dole, to hold up to 5% of federal funds that were chosen for the highways if the states allowed for individuals 21 and under to buy alcohol. South Dakota responded by seeing Dole claiming that section 158 had violated the 21st Amendment as well as constitutional limits when it comes to (Congress) spending power. PROCEDURAL HISTORY:…
Underage drinking can facilitate poor judgment that poses countless health and safety risks including drinking and driving, violent behavior, and unwarranted or unprotected sexual activity; consequences may lead to disciplinary actions performed by the school or even with the law. Data concluded from a 2003 case study included in Reducing Underage Drinking: A Collective Responsibility, a book which details the developmental and environmental factors concerning groups of adolescents in relation to normative alcohol consumption, finds that the cost of social underage drinking at approximately $53 billion, and further cost of $49 billion relating to traffic accidents and violent crimes while illegally under the influence. In fact 11% of all alcohol…
Do you know someone that has consumed alcohol at an early age? Growing up alcohol was very evident in my local junior high and high school. My peers consistently talked about going out on the weekends, sometimes even the week and boasting about being the biggest drinker at a local bar they snuck in to or even going as far as describing extravagant narratives about not remembering the night before from partying too extensively. Underage drinking on college campuses are a common issue nationwide. While students and faculty alike are all aware of the issue not much is done or can be done to end underage consumption.…
Nathanael Price Mrs. Jackson Writing 25 Sept. 2015 Drinking Ages The second ranked most watched sport in the United States was started thanks to young bootleggers carrying illegal moonshine. Yes, NASCAR was born from families like the Hatfield and McCoy’s to the Dukes of Hazard, who modified their carts or cars to outwit and outrun the police. In most states the legal purchasing/drinking age in the US has been twenty-one ever since the ratification of the twenty-first amendment. The legal drinking age should be lowered to eighteen, because in today’s culture when one turns eighteen kids are expected to be adults.…
Almost everyone has told a young teenager at one point in their lives, “This is your time to make mistakes! Have fun with it.”. When they say that, they might have in mind stealing a toy from a younger sibling. However, most kids in Darien see this as an opportunity to consume alcohol on a regular basis.…
America’s Legal Drinking Age Should be Held at Age Twenty-one In 1984, Congress passed the National Minimum Drinking Age Act, which required all US states to raise their ages for purchase and possession of alcohol to the age of 21. Although the legal drinking age has been debated upon, over the years it has been greatly proven that the age should not be lowered. Since the National Minimum Drinking Age Act was put into play in 1984, the legal drinking age in the United States has been the age of twenty-one. This law requiring a person to be of twenty-one years of age when either purchasing or consuming alcohol in the United States has been taken very seriously in all states with the exception of Alabama, Arkansas, Idaho, New Hampshire, and…
The drinking age in the United States is twenty one, and is a topic of debate today. In 1984 Ronald Reagan signed the National Minimum Drinking Age Act which made the national drinking age twenty one across the nation. Before Reagan signed the National Minimum Drinking Age Act, the drinking age varied throughout the states between eighteen and twenty one. This caused many states to change the age and become what it is now. Reagan signed the act for drinking age requirements to be twenty one,this not only reduced the sales of alcohol but also made illegally getting alcohol a more popular act.…
The biggest issue on college campuses in the United States is undoubtedly underage drinking. Underage drinking is a violation of college and state policies; although the statues are disregarded. Drinking laws are in place because underage drinking is detrimental to the community and the user. However, the current laws are not deterring underage drinking; and the problems associated with underage drinking are persistent. The blatant disobedience by teens has caused deliberation about changing the current laws.…
Hundreds of teens have been injured or died each year for underage drinking and driving. The alcohol age should not be lowered to 18, it needs to remain at 21 in order to protect teens from hurting themselves. Many young teens are experiencing the issues of drinking too much, and because of this, underage drinking is a leading public health problem. Some studies show that young people who drink put themselves at risk for potential health problems. About 5,000 people under the age of 21 die because of underage drinking (“Why”).…
Underage Drinking, DUI, and the Law in Pennsylvania. A report by Emmalee Koseff Underage drinking laws can also be called Minor in possession laws. The legal limit to drink alcohol in Pennsylvania is 21. Consumption of alcohol to anyone under this age limit is drinking illegally with no exceptions.…
Although some may believe that the drinking age should be lowered to eighteen, lowering the drinking age would be irresponsible and only add to societal issues. There has to be a higher age of initiation to the right to drink due to the dangers posed by drinking. Also, lowering the drinking age in the United States would be medically irresponsible-greatly interfering with the development of young adults’ bodies and minds. Lastly, lowering the drinking age would encourage and further provide the means for underage drinking. As is clear, the drinking age needs to stay at twenty-one for the sake of our society, and for the sake of citizens everywhere.…
Every few seconds a teen dies from an alcohol related situation. According to the article,”Alcohol- related car crashes, homicides,suicides,alcohol poisoning, and other injuries, such as falls burns and drowning”( “Underaged-Drinking”).Newly legal adults hold an ample amount of accidents that happen already. Why would we accumulate the risk of accidents by depreciating the drinking age? In chance,there will inhabit a risk of exposing illegal habits to younger drinkers. The drinking age should not be lowered because of the negative effects to a person's lifestyle.…
I believe the intended audience for the drowning advertisement is individuals over the age of 21, particularly males. I believe this is the intended audience, because the advertisement discusses how alcohol can lead to drowning and the legal drinking age is individuals over 21. The advertisement also specifically states how most drowning deaths involve males. The overall message being conveyed is to not drink and then try to go swimming as this can result in accidental drowning.…
Juvenile Drinking Underage drinking has become problematic nation wide. Colleges, campus police and police in general, all around the United States, deal with underage drinkers on a daily basis. Many young drinkers are unaware of the outcome alcohol can do to their body in the outcome. Not only the physical harm that alcohol can do to their body but also the fluctuation in emotions, and the risk they have in ruining their lives with just one mistake of being drunk under the age of 21.…