What is it that defines a successful event? Attendees should walk away feeling they got great value for their time and monetary investment. Workshop presenters should hope to be invited back. The overall event should pay for itself so it doesn't lose money and can be put on again in future.
7 Characteristics of a Successful Event
Even though success may be hard to measure, there are some things that you can aim for and achieve that will show you had some successes with your event. Successful event traits include:
Successful Event Trait # 1: Getting PR
One way to measure the success of your event is by how much exposure you get. The best marketing is free marketing. Did a local news report mention your event, interview one of your speakers, …show more content…
From overhead projectors to microphones and speakers that work, you should test these items before the big day and be on hand to fix anything that isn't working. There is nothing worse than a speaker unable to talk to the crowd gathered in her room because her microphone has screechy feedback and it is hurting everyone's ears. While some people can talk loud enough to be heard anyway, not everyone is capable of that. The speaker and the attendees will walk away feeling cheated.
Trait # 4: Things Were Organized
A well organized event tends to be a successful one. If you have assigned tasks to everyone, planned ahead, and have contingencies in place for emergencies, then things will likely run much more smoothly than if you try to host an event by the seat of your pants. One big area that should be well organized is registration. People should move quickly and smoothly through this process as it is the first impression people have of your event.
Trait # 5: The Food Was …show more content…
The key to a successful event is in how these situations are handled. For example, a storm knocks the power out. Do you have a backup plan for that? Perhaps you can host a "share your success stories by candlelight" event in the main dining room and break everyone into groups with a speaker or presenter at each table. This can turn what would be a catastrophe into a memorable event. The key is to think through things that might go wrong and come up with a plan to deal with trouble ahead of time.
Trait # 7: Work Was Delegated
One person can't do everything to pull off a successful event. You should surround yourself with people who are smart in different areas and utilize their knowledge and skills to pull off an amazing event. Is someone amazing at planing centerpieces or planning a party? Put that person in charge of the welcome gala. Is someone else great at lining up celebrity speakers because of her connections in the industry? Put her in charge of finding great speakers and making those speakers feel welcome at the event.
A successful event is far more than one that makes you money. People should talk about your event long after it ends, share their experiences with others, and look forward to the next time you host a conference or get
7 Characteristics of a Successful Event
Even though success may be hard to measure, there are some things that you can aim for and achieve that will show you had some successes with your event. Successful event traits include:
Successful Event Trait # 1: Getting PR
One way to measure the success of your event is by how much exposure you get. The best marketing is free marketing. Did a local news report mention your event, interview one of your speakers, …show more content…
From overhead projectors to microphones and speakers that work, you should test these items before the big day and be on hand to fix anything that isn't working. There is nothing worse than a speaker unable to talk to the crowd gathered in her room because her microphone has screechy feedback and it is hurting everyone's ears. While some people can talk loud enough to be heard anyway, not everyone is capable of that. The speaker and the attendees will walk away feeling cheated.
Trait # 4: Things Were Organized
A well organized event tends to be a successful one. If you have assigned tasks to everyone, planned ahead, and have contingencies in place for emergencies, then things will likely run much more smoothly than if you try to host an event by the seat of your pants. One big area that should be well organized is registration. People should move quickly and smoothly through this process as it is the first impression people have of your event.
Trait # 5: The Food Was …show more content…
The key to a successful event is in how these situations are handled. For example, a storm knocks the power out. Do you have a backup plan for that? Perhaps you can host a "share your success stories by candlelight" event in the main dining room and break everyone into groups with a speaker or presenter at each table. This can turn what would be a catastrophe into a memorable event. The key is to think through things that might go wrong and come up with a plan to deal with trouble ahead of time.
Trait # 7: Work Was Delegated
One person can't do everything to pull off a successful event. You should surround yourself with people who are smart in different areas and utilize their knowledge and skills to pull off an amazing event. Is someone amazing at planing centerpieces or planning a party? Put that person in charge of the welcome gala. Is someone else great at lining up celebrity speakers because of her connections in the industry? Put her in charge of finding great speakers and making those speakers feel welcome at the event.
A successful event is far more than one that makes you money. People should talk about your event long after it ends, share their experiences with others, and look forward to the next time you host a conference or get