Page 1 of 3 - About 24 Essays
  • Case Study L Oreal

    L’Oréal’s goal of attracting 1 billion new customers by 2025 is characterized by expansion into developing markets and retention of its customer bases in developed markets. The company plans to achieve this goal through employing a strategy of new brand acquisitions, continued R&D spending, and brand expansions into new markets. Strategic Brand Acquisitions Strategic brand acquisition is L’Oréal’s main strategy for successful market entry and continued dominance in developed markets. L’Oréal’s success in market entry can be attributed to a strategy of building and acquiring brands rooted in local culture that appeal to different segments of the global market. Rather than attempting to homogenize brands and make them appealing to many cultures, L’Oréal has focused on building brands that embody their country of origin (Hong & Doz). In 2013 and 2014, L’Oréal acquired Magic Holdings, NYX, Decléor, Carita, Coloright, and Niely (L’Oréal “2014 Annual Results”). The acquisition of each of these brands has a strategic purpose in the expansion of the company’s market share in both developing and developed markets. Developing Markets The Chinese beauty and cosmetics market is the third largest market globally, after North America and Japan, and had market sales of approximately $23 billion in 2013. Before 2013, L’Oréal commanded a market leadership position in China with L’Oreal Paris and Maybelline New York being the number one brands in their respective segments. Chinese companies…

    Words: 1341 - Pages: 5
  • Henkel AG & Company Case Study

    History Henkel AG & Company, KGaA, is a German multinational company. Founded in 1876 and headquartered in Düsseldorf, Germany. This operates in the chemical and consumer goods. It is organized into three business areas: 1. Laundry & Home Care (household cleaning products such as laundry detergent laundry and dishwashing liquid) 2. Beauty Care (beauty and oral care products such as shampoo, hair colorants, shower products, toothpaste et cetera) 3. Adhesive Technologies (adhensives, surface…

    Words: 1325 - Pages: 6
  • Henkl's Core Competencies Essay

    Henkel has many core and distinctive competencies as many successful companies do. The main competencies are sustainability, employer attractiveness, brand equity and innovation. A well-balanced mixture of all of these helps Henkel win numerous awards every year and it allows them to be consistent leaders in their industry. The first core competency is their employer attractiveness and the “Henkel Spirit”. This is the foundation of what they stand for and they believe that a great company…

    Words: 1103 - Pages: 5
  • Kasper Rorsted Case Study Summary

    In 2008, Henkel announced Kasper Rorsted as the new CEO. Henkel is a company that is organized into three major business units: Adhesive Technologies, Laundry and Home Care, and Cosmetics/Tolietries. This appointment of Rorsted came at a vital time for Henkel. Even though they were performing well in the adhesives business, they were not doing so great in the laundry and personal care markets. Others had been describing them as “the happy underperformer” company. With the appointment of Rorsted,…

    Words: 1685 - Pages: 7
  • Nursing Case Study On Bell's Palsy

    Introduction (Criteria 1 & 2) Bell's Palsy is a temporary drooping of the face owing to an injury to the nerves. The affected facial nerve is also referred to as the seventh cranial nerve because it is transmitted through the Fallopian canal. Although it is usually worrying, most people often recover from Bell's Palsy. Nonetheless, patients find themselves unable to control their muscles on the face. The affected side of the face starts to droop, and it can sometimes impede the production of…

    Words: 1431 - Pages: 6
  • Differences In Cognitive Reflection

    be dominant in society. (Ho, Sidanius, Kteily, Sheehy-Skeffington, Pratto, Henkel, Foels, and Stewart 's, 2015) Measures Barchard, Hensley, Anderson, and Walker 's (2013) Metaphors test. The metaphors test, consisting of ten metaphors, is designed measure a person 's ability to perceive emotional content within written communication. Using a five point Likert scale, ranging from 'not at all ' to 'extreme ', participants indicated the degree to which each metaphor evoked three emotions. For…

    Words: 1043 - Pages: 5
  • What Is Copyright Infringement?

    Supreme Court in Henkel v Holdfast New Zealand10 helped define what originality. To be original it does not mean novelty but the product of the work has to have stemmed from the author, while at the same time incurred some form of skill and labour. The Court continued that the great the skill of the work or labour the higher chance the work would be classed as original. Furthermore it was said that if the underlying features were unoriginal then it may depart from originality.11 This judgment…

    Words: 1479 - Pages: 6
  • Case Study Of Margo Soap

    So, a repositioning and revival of Margo was possible. But, the owner of the brand, Calcutta Chemicals failed to change the traditional theme into a trendy one, which other new coming competitive brands boldly used. But later when the ownership of the brand was handed over to Henkel Spic, they gave the brand a facelift. Henkel gave it a new look, a milder fragrance and comparatively more lather. Thus Margo was no longer a medicinal soap. Henkel positioned it as a regular soap, but this only…

    Words: 1280 - Pages: 6
  • Social Media Addiction Effects On Teenagers

    because without "pics", it didn 't happen. One needs to post the experiences within their lives to sense the validation that they are actually living, similar to that validation that is taken from one 's selfie being liked. "The achievement of social-media evangelists is to make this urge- the urge to share simply so the others might know you are there, that you 're doing this thing, that you 're with the person, that you 've had this thought, that you have some urgent opinion on what 's…

    Words: 1397 - Pages: 6
  • Deodorannt Essay

    generally associated with deodorants for men. Because of breakthroughs in ingredient technology that allowed for drier, more efficacious products, sticks gained acceptance between 1974-1978. Consumers embraced sticks as an alternative to aerosols and their market share swelled to over 35% by the mid 1980s. Today, sticks are the single most popular antiperspirant form. 3. COSMETICS AND TOILETRIES IN INDIA India’s deodorant and antiperspirant industry is part of the cosmetics and toiletries…

    Words: 3219 - Pages: 13
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