Graphic design occupations

This ad is for the company Tom Ford, specifically their cologne product. It was published in 2007. Tom Ford’s advertisements appear in magazines such as Vogue, which displays how it is geared towards upper class people. Furthermore, it is targeted towards men. It shows how if a man wears this cologne, he can get any woman and anything from them. This ad uses bright red on the woman’s finger tips to draw attention to those areas on the body. Also the writing is in all caps white at the bottom of…

Subliminal Messaging: What Can Advertisers Really Do? Thelma Oates University of Central Florida Subliminal Messaging: What Can Advertisers Really Do? In 1957, James Vicary started the ultimate controversy of subliminal messaging in advertising. He claimed that he increased the sale of soda and popcorn within a movie theater using subliminal messages. This bold claim was never replicated and years later he even admitted that it was a hoax, (Verwijmeren, Karremans, Bernritter,…

The artist I chose to write about is Brian Donnelly professionally known as KAWS. KAWS started creating work in the early 1990s he is an American pop artist known for painting, graphic design, sculpture, and graffiti. KAWS created this painting titled NYT in 2016 which was in his show at the Modern ART Museum of Fort Worth called "KAWS: WHERE THE END STARTS”. This piece was created during the early 2010’s era. KAWS is known for his cartoon type of artwork but I think his inspiration for this…

The ad being presented is a Mars Inc. ad advertising a new Snickers bar that has 25% more peanut butter. The color scheme of the ad is vibrant and catches the reader attention immediately. The layout of the ad shows a factory and its workers, the nutcrackers, arriving to work disappointed. The font size for the ad is adequately big to grab the reader’s attention by letting he/or she know that their Snickers bars now comes with 25% more peanut butter. Although I believe the target audience for…

As a European luxury company, Dior creates the commercial in order to attract its potential customers and spread its value of the product. Through the commercials, Dior tries to sell its luxury and fashion concepts, which promote girls becoming more beautiful and more confident. According to the commercial, Dior targets audience who has an extra ordinarily mixture of romanticism, feminism and modernity. In order words, Dior’s customers are all female who has strong desire to persuade the…

Media, as it has enhanced and developed over the years, now proves to be a powerful medium in societal influence. It is everywhere, and this makes people susceptible to what media portrays to its target audience. Richard M. Perloff (2014) stated that mass media plays an outsized role in the communication of cultural stereotypes about the aesthetics of body image. One cannot turn on the television or flip through a magazine without being bombarded with advertisements for whitening pills, gym…

Advertising is the best way to sell a certain audience. When advertising a product the goal is the catch someone eye and get people involved. When something is eye catching and advertised well then the product will be sold. If your product isn’t advertised well then it may be difficult to sell it. This campbells chunky ad was very eye catching. Chambells is a soup that comes in many different varieties and flavors. There are a variety of different ingredients in the Campbells chunky philly…

Body Image Body image is becoming an issue throughout the world by making people want to have the “idea body” appearance. Between the magazines and media showing off women with the impeccable body that has the perfect appearance, makes women feel like that is what they need to look like to be beautiful. Body image is making people think differently about themselves and becoming unsatisfied with the way they see their body. By establishing unattainable standards of beauty and bodily perfection,…

The type of media that I chose is a commercial from Under Armour. Thus, its main purpose is to advertise products from Under Armour. It is from a series called “I Will What I Want.” The series of commercials features African American dancer, Misty Copeland. Misty was told that she would not succeed as a dancer due to her age, and this commercial shows her pure strength, beauty, and talent. It includes a voiceover that lists all the reasons why she (or anyone) might not make it as a dancer.…

A series of posters plastered on the walls of the London Underground during the summer of 2008 by the Drugs & Alcohol Service for London (DASL) in an ad campaign designed to combat a surge in binge drinking sparked the ire of enough people to receive circulation in online news outlets. In other words, it succeeded in inflaming its target audience and receiving further publicity far beyond what the allocated budget for the aforementioned ad could judiciously anticipate. The ostentatious…