The ad being presented is a Mars Inc. ad advertising a new Snickers bar that has 25% more peanut butter. The color scheme of the ad is vibrant and catches the reader attention immediately. The layout of the ad shows a factory and its workers, the nutcrackers, arriving to work disappointed. The font size for the ad is adequately big to grab the reader’s attention by letting he/or she know that their Snickers bars now comes with 25% more peanut butter. Although I believe the target audience for this ad is for the general public, it probably attracts people who enjoy Snickers bars and/ or chocolate bars. The ads message is that they’re going to be working harder to provide the good for the consumer. The product that is being sold is the Snickers
