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  • General Electric Case Study Essay

    household name and a common brand that customers can identify with and customarily turn to when they are searching for new or replacement appliances. Strategy Creation GE knew that employing an indirect approach had many benefits. It would focus primarily on the producer, retailer and consumer channel, which is the shortest and recommended route to generate efficiency and value through a regulated…

    Words: 708 - Pages: 3
  • General Electric Swot Analysis

    are responsible for making the key decisions for GE including counsel and oversight of management, financial and business strategies and actions, assessing risks and maintaining integrity for the company. This is in line with their business strategies and is organized on a combination on the basis of functions, projects and geography. This structure seems to relate closely to other companies of the same size and purpose. Competencies. The core competencies…

    Words: 1064 - Pages: 4
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