The FIFA World Cup hosted in Russia for 2018 is upcoming. FIFA struggles to find sponsors for the world’s most popular sport, soccer. The organization has been mired in controversy throughout the past several years, possibly deterring brands from wanting to sponsor them.
However, this year seems to be an outlier. Compared to the 2014 World Cup in Brazil the organization had less sponsorship deals, which is troubling. FIFA maintained it usual sponsors such as Coca-Cola, Hyundai-Kia Motors, Visa and Adidas. The organization has attracted additional sponsors such as Qatar Airways, Gazprom and Wanda Group. However, it is has issues attracting newer sponsors beyond the aforementioned. FIFA reported it lost £136.4million in 2017.
Why is the organization struggling to get sponsors for a highly celebrated international event? The answer in pat lies with the host country, Russia.
Russia has been plagued with news, often times negative over the past several years. The Crimea annexation in 2014 had a political backlash against the country. Also, Russia has been accused of interfering in the U.S. presidential election in 2016. Recently, the poisoning of a former Russian spy Sergei Skripal and his daughter Yulia through a nerve agent in Salisbury on England soil had a worldwide backlash against the country. Russia has denied any part in the poisoning but British intelligence officials belief otherwise.
These news events and more has potential sponsors in a conundrum. If they support…
Football, known as soccer in the United States, is ranked as the most watched and played sport in the world. With more than 240 million people who regularly play it, the sport has grown to be the most popular in the world (FIFA). What no one acknowledges after all, is the dark side of football, which includes homophobia, corruption, and most commonly racism. Racism has been a persistent problem, especially in Europe since it “first appeared around the 1970’s when England’s black players were…
The football's governing body has reportedly decided to suspend a number of its high-ranking officials, most notably its out-going president Sepp Blatter and the president of UEFA Michel Platini, as the fight to clear football of corruption continues.
It was first understood that the FIFA Ethics Committee would suspend only Sepp Blatter, but it now appears clear that the sanctions would also be used against Michel Platini as well as Jerome Valcke, the Secretary General of FIFA.
All of them…
The 2012 FIFA World Cup was held in Brazil, a country that lives and breathes soccer. Therefore, one would be surprised to know that the people of this country were outraged with hosting the 2012 World Cup. There was an outbreak of riots in the slums of Brazil due to the amount of money the country spent, but did not have, on the magnificent event. In an episode of Last Week Tonight with John Oliver, he informs his audience on the issues regarding FIFA. John Oliver successfully informs his…
Dear FIFA Federation, my name is Miguel Pereira and I am a student at Gwynedd-Mercy University located in Gwynedd Valley, Pennsylvania, in the United States of America. I am writing you this letter today because it has come to my concern that you have not done enough lately about racism happening in games and leagues. Now I am not saying that it is your fault that these people are making racial comments, or doing racial things towards our soccer players, but I feel like you haven’t put enough…
Something new began happening in the football world and governmental world of Brazil: political protests. The people of Brazil are known for the mad love of football, with DeMatta saying that football is an important vehicle of the Brazilian nation building project, a: “highly significant means to the articulation of messages about what it is to be truly Brazilian” (DeMatta, 2009). The people of Brazil take a lot of pride in their love of football, but they will not shy away from letting their…
Futbol, football, or in America we call it like to call Soccer, is the worlds most popular sport. The World Cup which occurs every four years and consist of 32 different teams that represent their country. Where as in the “World Series” only two American teams are represented. So why call it the World series?
The process to make it into the World Cup goes on for three years. Up to 209 teams are eligible to qualify but only 32 make it to the big stage. The world is divided into 6 different…
June 29, 2015
The 2015 FIFA SCANDAL
Executive summary iii
Stake holders 1
In mid-2015, the billion dollar nonprofit football association (FIFA) found itself in the midst of an FBI led investigation into corruption. At the of May 2015, fourteen people were arrested in connection to an investigation by the United States Federal Bureau of Investigation (FBI) and the Internal…