FIFA World Cup Controversy

Improved Essays
Show More
The FIFA World Cup hosted in Russia for 2018 is upcoming. FIFA struggles to find sponsors for the world’s most popular sport, soccer. The organization has been mired in controversy throughout the past several years, possibly deterring brands from wanting to sponsor them.

However, this year seems to be an outlier. Compared to the 2014 World Cup in Brazil the organization had less sponsorship deals, which is troubling. FIFA maintained it usual sponsors such as Coca-Cola, Hyundai-Kia Motors, Visa and Adidas. The organization has attracted additional sponsors such as Qatar Airways, Gazprom and Wanda Group. However, it is has issues attracting newer sponsors beyond the aforementioned. FIFA reported it lost £136.4million in 2017.

Why is the organization struggling to get sponsors for a highly celebrated international event? The answer in pat lies with the host country, Russia. …show more content…
The Crimea annexation in 2014 had a political backlash against the country. Also, Russia has been accused of interfering in the U.S. presidential election in 2016. Recently, the poisoning of a former Russian spy Sergei Skripal and his daughter Yulia through a nerve agent in Salisbury on England soil had a worldwide backlash against the country. Russia has denied any part in the poisoning but British intelligence officials belief otherwise.

These news events and more has potential sponsors in a conundrum. If they support FIFA, they risk possible social media backlash and protests of their products. If they do not support FIFA they risk losing advertisement worldwide during the World Cup. FIFA reported the 2014 FIFA World Cup Brazil had over 3 billion viewers.

A professor, Mark Riston who teaches marketing at Melbourne Business School shared his thoughts on the FIFA

Related Documents

  • Superior Essays

    Rhetorical Analysis Of John Oliver
    • 1718 Words
    • 7 Pages

    Rhetorical Analysis Of John Oliver

    John Oliver, a famous British comedian, and the host of Last Week Tonight, did an episode regarding FIFA and the World…

    • 1718 Words
    • 7 Pages
    Superior Essays
    Read More
  • Superior Essays

    Summary Of How Soccer Explains The World By David Foer
    • 1836 Words
    • 8 Pages

    Summary Of How Soccer Explains The World By David Foer

    How Soccer Explains the World, written by Franklin Foer, is a 255 page novel that explains how the sport of soccer is integrated into everyday life around the world. Soccer is much more than a game. The author informs the reader of the sport’s involvement in political ideologies, social classes, as well as faith and religion. Foer takes the reader on a tour around the world of soccer, showing that globalization has revived tribalism rather than destroy the local cultures. The author is able to shine a light on almost everything between the clash of civilizations and international economy.…

    • 1836 Words
    • 8 Pages
    Superior Essays
    Read More
  • Improved Essays

    Intercamp Classic Case Analysis
    • 1132 Words
    • 5 Pages

    Intercamp Classic Case Analysis

    Marketing Challenge Josh Howard, a founder of the charitable, Intercamp Classic (IC) held in Brampton, Ontario faced a marketing decision in October, 2012. Developed from an idea in 2010, the graduated Ivey student from Western University created a multisport tournament to which had been highly successful in its 3 completed years. As the primary decision maker for the tournament, Howard wanted to continue to improve the charitable donations of the 2013 event by 25% of the previous year’s donation count of $125,000. With the big decision at hand Josh would analyse multiple aspects of his tournament such as pricing, promotion, target markets, and placement in order to ensure that his goal is achieved. Corporate Capabilities…

    • 1132 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Research: Should Student Athletes Be Paid
    • 508 Words
    • 3 Pages

    Research: Should Student Athletes Be Paid

    College athletes dedicate on average 43 hours per week to their sport. This is not counting personal time, time spent on class, and time spent studying and/or doing homework. An average student spends 15 hours in class each week and spend 3.5 hours on assignments. With all this time spent on their sport, there is no time for a job. Also, many colleges don’t allow athletes to even get a job.…

    • 508 Words
    • 3 Pages
    Improved Essays
    Read More
  • Decent Essays

    Case Study On Hispanic Millennials
    • 811 Words
    • 4 Pages

    Case Study On Hispanic Millennials

    Hispanics form a significant portion of the millennials in the US. The number of Hispanic millennials in the past few years is proving to be an important indicator to the projections that whites will be minorities in the coming decades. Hispanics form approximately 20% of all millennials. It is expected that Hispanics shall, in the coming decades, account for 80% of the population growth in the U.S. Unlike other generations of Hispanics; the millennials are widely distributed in the country. In major cities that also form the key markets, such as New York, Los Angeles, and Chicago, Hispanic millennials make up 25% to half the number of all millennials.…

    • 811 Words
    • 4 Pages
    Decent Essays
    Read More
  • Improved Essays

    Sponsorship In Ancient Greece
    • 1536 Words
    • 7 Pages

    Sponsorship In Ancient Greece

    • Sponsorships – In this example, an athlete would enter an agreement with a company to pay their expenses, at an inflated rate, in return for the athlete displaying the company logo or name on their uniform or practice shirt • Scholarships – colleges would offer the athlete an opportunity to train full time but require them to do very little academic pursuits • Trust Funds – the amateur athlete would compete on a professional scale but any prize money or compensation would go to a trust fund, from which the athlete would withdraw living expenses, at an inflated rate, with a lump sum payment delivered upon ‘retirement’ • Gifts – companies would give the athlete product which the athlete would then sell for money • Token jobs – the athlete would…

    • 1536 Words
    • 7 Pages
    Improved Essays
    Read More
  • Improved Essays

    Dystopian Research Paper
    • 471 Words
    • 2 Pages

    Dystopian Research Paper

    Sacred Jurado College prep Mr. Kinsella Dystopian term paper Dystopia is a community that is frightening and a place that isn’t a good environment to live in. Living in poverty and basically being told what to do. For instance the hunger games they lived in a condition where they were being told what jobs to work, what clothes what to wear and what not to wear.…

    • 471 Words
    • 2 Pages
    Improved Essays
    Read More
  • Great Essays

    The FIFA Scandal
    • 1742 Words
    • 7 Pages

    The FIFA Scandal

    The founders created the first FIFA statutes, unifying the laws of the game to make it fair and clear to all players setting the foundation for all future football development. Headquartered in Zurich, its membership now comprises 211 national…

    • 1742 Words
    • 7 Pages
    Great Essays
    Read More
  • Improved Essays

    Why Are Athletes Overpaid
    • 523 Words
    • 3 Pages

    Why Are Athletes Overpaid

    Are athletes truly overpaid? Think about your favorite player in whichever sport you truly enjoy. How much money do you think they make each season? An athlete in the NBA makes an average 5 million a year, whereas an NFL player would make about 2-3 million dollars a year. But when you add up the prices that their association makes a year, their owners make a year, or even a game, there would be a difference.…

    • 523 Words
    • 3 Pages
    Improved Essays
    Read More
  • Decent Essays

    FIFA Is A Non-Profit Organization
    • 52 Words
    • 1 Pages

    FIFA Is A Non-Profit Organization

    FIFA is a non-profit organization & its prime purpose is to organize & commercialize major global football events. It basically helps in developing football everywhere & makes the society and environment are taken care of (FIFA, 2015). It generates billions in revenue from sponsorship and still describes itself as an non-commercial organization.…

    • 52 Words
    • 1 Pages
    Decent Essays
    Read More
  • Great Essays

    Cooperation In The Arctic And The Cold War
    • 2264 Words
    • 10 Pages

    Cooperation In The Arctic And The Cold War

    This is sustained by professor Indra Øverland in his paper “Russia’s Arctic Energy Policy.” He argues that Russia’s efforts for cooperation tend to be overlooked by Western coverage, which pushes its own conflictual narrative of the Arctic. On the previously mentioned case of Chilingarov and his claim for the Arctic, the West fails to mention that its common practice for explorers to plant their national flags after a big accomplishment and that Chilingarov was not officially representing the Russian government, it was a private affair. He most likely did it for his own political gain as he was looking to get elected to the Russian Duma again. It’s also overlooked that Norway has done something similar in January 2008.…

    • 2264 Words
    • 10 Pages
    Great Essays
    Read More
  • Improved Essays

    Nike Stakeholder Analysis
    • 1018 Words
    • 5 Pages

    Nike Stakeholder Analysis

    The company influences them, and they influence the company in return. The brand image and sales performance of Nike sports shoes, apparel, and equipment are significantly subject to the effects of stakeholders’ interests and corresponding actions. Nike addresses these stakeholders’ interests through a number of corporate social responsibility programs. As a global business, Nike Inc. has a wide variety of stakeholders with significant influence on the sales of the firm’s sports shoes and other products. The company’s corporate social responsibility programs target only a number of major stakeholder groups.…

    • 1018 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Red Bull: Social Media
    • 752 Words
    • 4 Pages

    Red Bull: Social Media

    10. Red Bull over the years has created itself into the icon of the energy drink, and extreme sporting world. Their social media is often looked upon as being one of the best social media’s of any company and are known as one a select few that has done almost everything right to effectively influence consumers into sharing their advertisement and buying their products. With this said, there are still areas in which red bull can improve to further enhance their effectiveness through social media. Across their multiple mediums of advertising, there is a clear distinction of engagement and effectiveness.…

    • 752 Words
    • 4 Pages
    Improved Essays
    Read More
  • Superior Essays

    Acct 2022 World Cup Argumentative Essay 2011
    • 1184 Words
    • 5 Pages

    Acct 2022 World Cup Argumentative Essay 2011

    An Argumentative Essay Name: Ajuna Mwombeki & Vincent Bito- On Section: C The Controversy behind the Qatar 2022 World Cup In the world of football, the FIFA World Cup is the most watched, entertaining and anticipated football tournament in the world. In 2010 Qatar had undeservedly been announced by FIFA as the host of the 2022 World Cup, whose announcement caused a lot of controversy due to the involvement of corruption, the unsuitability of Qatar as a host and the abuse of migrant workers’ human rights.…

    • 1184 Words
    • 5 Pages
    Superior Essays
    Read More
  • Improved Essays

    Strengths And Weaknesses Of Adidas
    • 1006 Words
    • 5 Pages

    Strengths And Weaknesses Of Adidas

    For example, Adidas extended its partnership with the German Football Association they celebrated four world cups as well as three European titles. Partnerships like this have successfully increased brand visibility, brand equity as well as increased sales. The company’s successful partnerships give them the opportunity to attract more partnerships and collaborations that can enhance major growing markets such as technology. Although, there is a great opportunity to be had here market competition does pose a very high threat. Major competitors for Adidas include major companies such as Nike, Inc., Under Armor, and Puma.…

    • 1006 Words
    • 5 Pages
    Improved Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2024 Cram.com
Privacy Policy |  About Ads |  Site Map |  Advertise  | 
  • Cookie Settings