Factors Affecting Customer Loyalty Programs Essay
The study focusses that a well-designed structure of the loyalty program helps in gaining a strong hold on customer loyalty and makes a positive impact on the minds of the customers. Following the structure and an efficient implementation of the loyalty program will have a greater impact on the perceived value and customer loyalty.
In 2011, Swati Singh and Manju Lamba in their paper ‘Maintaining CRM in Apparel …show more content…
Meera Mathur and Sumbul Samma’s study on ‘A Study on Customer Relationship Management Practices in Selected Organized Retail Stores in Udaipur City’ highlighted on Retailing which is the largest private industry in the world. It is one of India's largest industry accounting for over 10% of the country's GDP and around 8% of the employment. CRM is an emerging tool that enables marketers to maintain their presence and brand value while also attracting new customer and retaining the old ones in the dynamic marketing environment. In a city like Udaipur, these organized retail stores and firms are concentrating and targeting consumers from different segments of the society ranging from rural to urban and all income segments from low to high. The main aim of the research paper is